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VERIFIED VIDEO REVIEWS ABOUT JEFF LERNER!
Meet Jordan Hammp from Colorado. Jordan has been teaching music as a contractor for the past five years. When the world changed in 2020 he searched for ways to create income online. Jordan found ENTRE and started learning affiliate marketing. He’s incredibly thankful for Jeff, Heidi and the ENTRE team for everything he has learned so far. ENTRE has changed his life.
If you didn’t secure multiple cash-flowing real estate properties in your teens, whilst studying at college… You have something to learn from Antoine Martel!
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Welcome to another episode of Millionaire Secrets!
Today I’ve had the pleasure of interviewing the 25-year-old millionaire and Real Estate sensation - Antoine Martel!
And let me just start by saying:
If you thought that college dorm rooms were full of party-goers and teens trying to figure out how to use a washing machine for the very first time?
...You’re right (for the most part!)
But Antoine has proved that not all college students are there for the ‘college lifestyle.’
Whilst Antoine was a student at Loyola Marymount University, studying Entrepreneurship, he had already secured multiple cash-flowing properties for the new family business, which evolved into what is now Martel Turnkey.
A hugely successful real estate company that helps people all over the world achieve financial freedom through real estate investments.
After attending multiple seminars and live training sessions with hugely successful real estate business owners, he began networking with those who were willing to show him the ropes.
He even moved his day-time classes to night-time classes, so that he could spend his days absorbing as much information from real estate professionals as possible.
If that’s not dedication, I don’t know what is!
After listening to the best in the business, and combining their methods, skills, and techniques, Antoine has figured out the exact process to securing over 120 real estate flips a year, and he’s well and truly on the way to dominating the ENTIRE real estate game.
In other words, if you’re looking for a sure way to master the art of real estate in today’s unpredictable market - Antoine should be your go-to guy!
Learn How To Build A $14M Real Estate Portfolio Like Antoine!
Check Out More of Antoine's Content Here 👇
💻 https://martelturnkey.com
💻 https://www.martelantoine.com/
📖 A Millennial's Guide to Investing in Cash Flowing Rental Properties: https://www.martelantoine.com/books
🎙️ Podcast 👉 https://podcasts.apple.com/us/podcast/millennials-guide-to-real-estate-investing-antoine/
📒 Blog 👉 https://www.mashvisor.com/blog/author/antoinemartel/
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/antoinemmartel
📺 YT 👉 https://www.youtube.com/channel/UCW1ONg8DDny43xpRf3LAy4w
🖥️ FB 👉 https://www.facebook.com/martelant/
⌨️ Twitter 👉 https://twitter.com/MartelAntoine
📲 IG 👉 https://www.instagram.com/martelantoine
Jordan Hammp Review
Jordan Hammp Review
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Audible Audiobook – Unabridged
Audible Audiobook – Unabridged
Al Ries (Author), David Drummond (Narrator), Laura Ries (Author), HarperAudio (Publisher)
The marketing classic is now expanded to include a new commentary as well as an additional book: The 11 Immutable laws of branding on the internet.
Simple and easy to use, accessible and easy to understand, The 22 Immutable Laws of Branding is the ultimate text on branding. It combines stories of the most renowned brands on the planet including Rolex, Volvo, and Heineken along with the distinctive expertise of the marketing experts Al as well as Laura Ries. Combining the 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding The book asserts that the best way to stand out in the current market is to turn your service or product into a brand. The book gives you the steps have to follow in order to do this.
The 22 Immutable Laws of Branding is also a guide to one of the toughest problems in today's marketing: branding on the Internet. The Rieses provide the contradictory and controversial methods and strategies that big and small businesses have employed to create Internet brands. The 22 Immutable Laws of Branding is the most important guide to build a category-leading top-of-the-line brand.
A very great book that's both easy to read and very insightful! Highly recommend!
Reviewed in the United States on November 12, 2020
Man, what a true gem of a book there is when it comes to branding and core principles needed to build a great business. The 22 Immutable Laws of Branding and 11 Laws of Internet Branding is definitely a foundational book that any entrepreneur or aspiring entrepreneur must read along their journey. Al and Laura Ries do a great job of analyzing and simply explaining what it is that makes great brands stand out from generic ones. They highlight concepts and ideas that I hadn’t even thought of when it comes to certain brands and why I support some and not others.
Not only does The 22 Immutable Laws provide great insight, but it is such an EASY read as well. I’m so surprised at how quickly I’ve been able to read and finish this book. That just goes to show the writing skill that Al and Laura possess along with their branding expertise. Very great book that will definitely be read again and again throughout my business and entrepreneurial journey. Highly recommend to any and all!
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Reviewed in the United States on March 5, 2020
Great book. It’s a bit dated because a couple Brands that are mentioned have since flourished or perished. Nevertheless the laws are legit and gave me a better understanding of what a brand actually is. I recommend anyone that is looking to build a brand to read this book.
2 people found this helpful
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Book details how easy it is to have a strong brand by keeping ...
Reviewed in the United States on October 28, 2017
Book details how easy it is to have a strong brand by keeping it simple. In short, brand and the products you sell have an inverse relationship. The more goods & services your brand offers the weaker your brand will be. The fewer goods & services your brand sells, the stronger your brand will be.
6 people found this helpful
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One of the most important books you will own on the subject
Reviewed in the United States on November 27, 2013
One of the best straight forward, to the point, apply immediately and get a better result books you can buy on a marketing subject.
I had worked in the business world for fifteen years before I started my own one man operation twenty eight years ago. I have read many marketing books, I read economic, marketing, and small business articles all the time, and I focus on those same subjects on news and talk shows ('Your Business" w/ J. J. Ramberg Sunday mornings on MSNBC, etc.).
This book is one of the best collections of immediately applicable high quality marketing information you are ever going to find. There may be many books just as good as this one, but none better.
P.S. You should also buy 'The 22 Immutable Laws of Marketing' and 'Positioning' by the same authors. They will be the best set of marketing books you will own.
One person found this helpful
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Reviewed in the United States on October 26, 2021
If you are thinking about buying this book, buy it! You won't regret it. It is the most crystal clear no-nonsense book on the topic, period! Providing examples of world renown companies, examples of their success AND failures! If anything it is a interesting read to see why you as a consumer make the buying decisions you make and how companies influence you to make them. Great book 10 /10!
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Reviewed in the United States on March 14, 2008
This book contains the (infamous) 22 laws of branding according to Al Ries & Laura Ries. If you're looking for the Reader's Digest version of the message, here it is:
* Be first (invent your own category).
* Keep it simple and focused.
* Don't extend the brand; expand its category.
But really, why take my word for the book's message when it's such a fun read?
The language is simple, and there are plenty of images. You can skim right through it, or take the time to review the examples he gives of how big brands did the right (or wrong) things and come up with your own counter-examples.
This book isn't just for big brands; the 22 laws generally apply to smaller businesses too.
They point out that you shouldn't necessarily do the same things big companies do to become successful, even the ones known for success with branding. If you want to get rich by doing what rich people do, what you'll get is broke. You have to do what rich people did before they got rich.
Yes, big company branding is what they're still teaching in most business classes. Just say no if you're growing a smaller organization.
The addition of The 11 Immutable Laws of Branding on the Internet turned out to be a disappointment.
The problem is that the Internet is a fast-moving target, and the book was written a few years back (its copyright is 2002). When they say:
The Internet will be the first new medium that will not be dominated by advertising...
it's based on the way the Internet was then (remember bright flashing banner ads?)
If the Internet isn't going to be dominated by advertising, you'd never know it by Google's advertising revenues. Advertising on the 'net is here to stay, and can be a key component of your marketing plan.
Still, a great book, and a fun, fast, worthwhile read. I recommend it to anyone responsible for revenue growth.
One person found this helpful
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Best book on branding I've read yet.
Reviewed in the United States on December 21, 2009
As a marketing professional with an advertising degree and fifteen years of experience, the more marketing I do, the more these "Immutable Laws of Branding" seem come into play. When I first read this book six or seven years ago, I thought, "Well, I understand and agree with most of the precepts, but not all of them." But, as I've managed marketing campaigns and projects over the years, whenever one wouldn't get the results I wanted (or expected), after going back and reviewing it, the issue oftentimes could be clearly tied back to the violation of at least a couple of the "laws."
The biggest problem with the book isn't anything in the book itself. The biggest problem revolves around what most people think marketing and branding is or does (or should do). So, for the most part, even most professional marketers operate on their already understood beliefs about marketing. They take "common sense" approaches to solving branding problems (which are always unique) and then wonder why they didn't get the results they wanted. Common sense is just that, "COMMON." This book explains the importance of a brand being unique and singular in its focus. So, if you take common sense approaches to unique problems, you'll get an "average" result. To me, continually obtaining "average" results is a sure fire road to ultimate failure.
So, I recommend this book for marketing and non-marketing professionals with a couple of caveats...
Realize that this book is very, very focused on developing and managing a brand. It doesn't give you an economic model that tells you how to price your product or service, or how you should set up a distribution channel (but, if you fully grasp the concepts, it will give you ideas on how to make decisions like these).
Most importantly, keep an open mind as you read and realize that many of the concepts in the book will absolutely be COUNTER-INTUITIVE. You will most likely flat out disagree some of them, but I would challenge you to read the book in its entirety and then, over time see if and how the "laws" apply. You may be pleasantly surprised over the years (just as I have been) and end up with this one being one of your favorite marketing books as well.
4 people found this helpful
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Reviewed in the United States on September 22, 2015
I've been an advertising copywriter for 25 years. This is one of three books I recommend to anyone wanting to become a more effective copywriter or marketer. The principles in this book are so simple, a lot of companies won't try them (or abandon them for some new idea). I've been around long enough to watch them proved true over and over again--for big brands and small businesses.
4 people found this helpful
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I would gladly recommend this book as one of must-read materials to anyone ...
Reviewed in the United States on July 13, 2018
I read this book as a companion to the other one The 22 Immutable Laws of Marketing, and find this reading is a very interesting one. Many of these insights are still relevant even in the present-day situation. Along with The 22 Immutable Laws of Marekting, I would gladly recommend this book as one of must-read materials to anyone serious in building and developing a solid branding-marketing approach and method.
One person found this helpful
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Reviewed in the United States on March 30, 2018
Not sure why it has 4 stars. Excellent book. 5 stars from me.
Reviewed in the United States on December 10, 2019
EXCELLENT VALUE
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Reviewed in the United States on December 8, 2018
Great book
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Reviewed in the United States on April 19, 2017
Helped me avoid making mistakes while writing my business plan. Gives information with supporting facts based on case studies and historical events.
One person found this helpful
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Reviewed in the United States on July 8, 2019
Good read
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Reviewed in the United States on March 25, 2020
Exactly as described.
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Very Insightful About Branding Principles
Reviewed in the United States on October 20, 2012
I would suggest a person either know their target audience or product/service fairly well to appreciate the information in this book. I got a great understanding of branding principles which can be applied any time to strengthen 'Mind Share'. Also, the chapter on Category helped me understand how to promote my brand which is oddly enough NOT to promote my brand. Great insight!
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Reviewed in the United States on August 30, 2005
OK, this book will not enable you to pull another Starbucks out of your ass, but it will give you the fundamentals of branding, how and why it works, and sometimes doesnt. Branding is not exact science, neither is marketing or marcoms, there are too many variables at play. However, this book, together with laws of marketing, positioning, eating the big fish (to name a few) will at least give you a "feel" of what it is like to work in marketing in this day and age. I love all the books I named above, they are all worthy read.
5 people found this helpful
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Reviewed in the United States on March 14, 2018
Great book. It is an easy read. Some of the chapters are short , so you don’t have to worry about boredom.
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So far it's been a fantastic read and very informative
Reviewed in the United States on July 19, 2015
So far it's been a fantastic read and very informative. It's made me rethink a lot about my business and I've made several changes with how I market. Several of my store carries have noticed and like the new direction.
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Reviewed in the United States on March 9, 2011
Without a doubt, Ries and Ries have done a great job writing a book about branding that you can digest in bite sized pieces. The information makes sense and the examples are familiar and insightful. The language is simple to read and understand.
Just getting started in marketing or brand management? Looking for some inspiration? Pick this book up. It's a short read and well worth the time and money.
2 people found this helpful
Reviewed in the United States on November 11, 2013
Extremely easy and logical read. There are tons of branding mistakes in the world. I think the author is correct on many counts. Although I disagree on the E*Trade brand. Although it breaks many of the rules he mentions they seem to over come it with some subtle shifts. We will see with time right.
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Reviewed in the United States on August 21, 2013
This book was shipped very fast, I had purchased for a college course I took. It was practically brand new, no writing in the book at all, and no highlighting which was a good thing.
Great reference book to use after graudation, will keep in my library of books.
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Reviewed in the United States on August 23, 2016
I've been around for a long time and was humbled by the information in this book. I realized how uninformed I really was. You're never too young or too old if you are in business to learn how and why branding works. I felt like I took a full semester of college in Branding and the read was hard to put down and it left me wanting more... An exceptional and well written book.
5 people found this helpful
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Insightful book about branding
Reviewed in the United States on May 1, 2021
Insightful to a T. Loved this information provided in here. Will use it to my benefit
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Reviewed in the United States on June 13, 2021
Must read for anyone who trying to figure out how to market and brand their small business
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Reviewed in the United States on June 16, 2020
Great product
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Read BEFORE you start your new business.
Reviewed in the United States on December 16, 2008
I've been involved in small business for decades. When friends, relatives, or business acquaintances tell me they are thinking about starting a new business, I always ask, "Have you read The 22 Immutable Laws?".
This book makes it crystal clear how, unless you don't mind swimming in a sea of "also-rans", you should think through how you want the world to classify your business -- because of the way humans process new information, we literally only get one chance to cement our product or service in the minds of the general public. The 22 Immutable Laws helps you get it right the first time.
One person found this helpful
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Reviewed in the United States on November 23, 2009
Best branding book out there. Mr. Ries and his daughter has been presenting practical examples of real case companies who have applied good and bad practices, and the results and conclusions are widely seen in real life. This book must be an essential reading for anybody who wants to develop new products.
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The book is absolutely amazing.....it is such an investment!
Reviewed in the United States on June 27, 2019
It is truly an eye opener! I don't regret to have spent my money on this one. If you really want to learn more about branding, get this book.
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Reviewed in the United States on October 4, 2016
Awesome and very informative.
Refreshing, thought provoking on branding.
Reviewed in the United States on January 22, 2012
As a general manager of a knitting factory, I am trying to find out ways to differentiate my products vs competitors'. The difficult part is my product is perceived by people as commodity, and so I think I must develop a brand for my product. This book, which is filled by examples, helps me thinking through the branding process and help me consider issues that I may not have thought about before. Though some of the laws stated in this book may not be immutable in the future, at least these laws do give me some guidance in designing a brand for my product.
2 people found this helpful
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Reviewed in the United States on October 6, 2019
Interesting to see how some examples turned out years later.
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Reviewed in the United States on July 15, 2015
Absolutely excellent data. If you are going to sell anything to anyone you need to read this book.
One person found this helpful
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Reviewed in the United States on November 17, 2013
It is so useful. I highly recommend it to anyonw who is starting a company. I must confess i though reading about marketing and so will be boring but Al rise is a geniuous! he is so funny and makes you understand everything with examples of real life. He is great!
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Reviewed in the United States on January 26, 2018
this series is awesome
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The dopest Branding book thus far!
Reviewed in the United States on March 7, 2020
I love this book. I’ve been following all of the steps!
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Reviewed in the United States on May 22, 2015
The book was in great condition. Looks great on the book shelf.
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Reviewed in the United States on January 10, 2018
Best book ever for branding.
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Reviewed in the United States on May 30, 2011
I bought this book after reading Al Ries' book "22 immutable laws of marketing". Like that book this one was refreshing, informative, and straight to the point. It cut through the marketing hype and tells you what works and doesn't work around branding.
One person found this helpful
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Reviewed in the United States on August 19, 2019
Lovenit
Reviewed in the United States on January 10, 2014
One of the best marketing books I've read. EASY to read, broken down into bite-sized pieces. Most of the concepts stayed with me and I use them in my work often.
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Reviewed in the United States on May 24, 2015
A must-read for anyone who is selling a product or service.
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Why haven't I read it earlier?
Reviewed in the United States on April 27, 2010
The feeling that constantly passed through my head while reading this was:"why didn't I do it earlier?".
From now it is on my top5 list and on my desk all the time.
And that is 'nough said.
One person found this helpful
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Reviewed in the United States on August 1, 2019
Great information.
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Great book on marketing a product
Reviewed in the United States on October 5, 2016
Great book on marketing a product
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One of my favorite business books of all time
Reviewed in the United States on October 7, 2014
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This book is a must-read for those who are planning to start a business.
2 people found this helpful
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One of my top 3 marketing books ever! Still ...
Reviewed in the United States on July 20, 2015
One of my top 3 marketing books ever! Still relevant after all these years. Many Brand Managers should tattoo a few quotes on their forearms before to go to their next meeting.
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Solid Fundamentals on Branding
Reviewed in the United States on April 7, 2014
Branding is simple if you understand the fundamentals. This book presents solid fundamentals that you can work with to brand anything.
One person found this helpful
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Reviewed in the United States on March 24, 2014
Very complete And concise excelent book for anyone to read no missing points And no words That doesnt work Well.
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Reviewed in the United States on March 18, 2013
This is the one book to buy if you're going to buy a book on branding. Not only does he provide suggestions for how to go about branding, but he also gives many great examples of how branding has been effective for well-known companies. I've loaned this book to many friends and they all have found it to be as helpful as I did.
Awesome book. Great practical advice.
Reviewed in the United States on December 12, 2011
Awesome book. Great practical advice. I'd recommend this for anyone looking to brand a company, nonprofit, campaign, initiative, etc. Definitely worth the quick read.
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Reviewed in the United States on October 26, 2021
No problems.
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you can apply the information from this book to any business.
Reviewed in the United States on December 17, 2019
Good book easy to read...
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Great book about the core laws of branding. The internet stuff is outdated though.
Reviewed in the United States on June 2, 2015
Great book about the core laws of branding. The internet stuff is outdated though.
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This book is a must-have for anyone who has their own business
Reviewed in the United States on May 23, 2016
This book is a must-have for anyone who has their own product or company. Very readable with tons of insight. Love it!
2 people found this helpful
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Book arrived in great condition, on time
Reviewed in the United States on February 11, 2018
Great condition
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Reviewed in the United States on December 7, 2015
Great book about branding!
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Reviewed in the United States on April 26, 2015
Excellent book.
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Reviewed in the United States on December 4, 2019
I’m really excited to read this book.
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Great read... even for the lay person.
Reviewed in the United States on May 27, 2017
I have a business background but no marketing/publicity experience. This book was a great, great (that is great two times) at teaching the fundamentals of branding and even when marketing and publicity come into the equation. A must for anyone wanting to create a service or product in this new marketplace. Especially online.
2 people found this helpful
Reviewed in the United States on December 8, 2016
old book, but still very good!
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This book is easy to read and straight to the point
Reviewed in the United States on April 1, 2016
This book is easy to read and straight to the point. I will be purchasing their other book on marketing soon.
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Reviewed in the United States on December 17, 2016
Easy to read, easy to understand, straight to the point.
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Reviewed in the United States on January 12, 2017
Classic. Quick read with timeless, valuable info.
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Reviewed in the United States on October 10, 2007
Excellent book. Although the 22 laws may not be immutable they definitely are impossible to overlook. This book is packed with practical examples of where major corporations failed and succeeded, by breaking or following each of the 22 laws. Definitely must read if you're interested in creating a strong brand.
One person found this helpful
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Reviewed in the United States on July 5, 2013
Contains more actionable knowledge than almost any other book on branding around. I even prefer it to Positioning: The Battle for Your Mind . Great book - burned through it in a day. Then read it again the next day.
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This has been an awesome book!
Reviewed in the United States on June 23, 2016
This has been an awesome book!!! As I've been working on rebranding my business, turning it from a mom hobby into a real company, this book has given invaluable insights!! Definitely a must have for anyone in the business industry! Or anyone that likes to understand the how and why behind things. It's near to now be able to recognize certain factors that go into business and see how they all relate.
2 people found this helpful
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Reviewed in the United States on April 25, 2015
nice book
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An answer to prayer! Great book!
Reviewed in the United States on January 11, 2019
Take your time with this book!
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Reviewed in the United States on April 21, 2015
A must-read for anyone in the industry. Tremendously helpful for understanding the basics of branding.
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