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VERIFIED VIDEO REVIEWS ABOUT JEFF LERNER!
I was looking for a way to increase my social media marketing revenue. I came across Jeff's Podcast and it really helped me get the word out about my business. Jeff's podcast is easy to use, affordable and does an excellent job of teaching you how to run your own successful Facebook page or website. The step-by-step process makes learning easy and fun! There are tons of great information on this podcast that can be used by anyone who wants to make more money online through their social media platforms!
How Ryan Allaire Became A Millionaire From Mail Marketing
💰 Claim Your Free 'Millionaire Shortcut' Book Here 👉 http://yt182.trainingwithjeff.com/
From living in a cramped motel room to working with celebrities like Paula Abdul, Ryan Allaire has had a crazy journey to success.
Early on, Ryan decided he wasn’t going to follow in his family’s footsteps of financial hardship and drug addiction.
Fast forward to today, and Ryan has made millions from unlocking the secrets to direct mail marketing.
Watch the full video above to see how Ryan Allaire’s achieved success!
Check Out More of Ryan’s Content Here 👇
📩 Mailbox Secrets 👉 https://www.secretinvitation.com
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📲 Twitter 👉 https://twitter.com/ryanallaire
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Really appreciate the honesty and Ryan fully being transparent about his life. Inspiring story and great message about bouncing back 👍💯🔥
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Incredible story. I grew up in Wisconsin and moved to Florida as an adult. A brave man moving up to the frozen tundra from paradise!
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I have a question, once we pay for entre blueprint training do we get started in building our business
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This was so compelling, I was on the edge of me hoping for a fairytale ending... which it was !!! I real life rags to riches ...
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i enjoy your content
Jeff Lerner Reviews:
Jeff Lerner Reviews:
RYAN ALLAIRE - Direct Mail
RYAN ALLAIRE - Direct Mail
Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand Kindle Edition
Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand Kindle Edition
by Joseph Sugarman (Author) Format: Kindle Edition
4.8 out of 5 stars
From the United States
From the United States
profound lessons concealed among breezy anecdotes
Reviewed in the United States on October 5, 2008
I remember reading Sugarman's ads when I was a kid
in the 1970s. It was only years later that I discovered
Advertising Secrets of The Written Word - which is,
by the way, a great book but not the only or the
first copywriting book you should read.
This book covers some copywriting and persuasion
material but it is more-so an instruction book and
a cautionary tale for the entrepreneur running a mail-order
business. Sugarman's business grew fast and attracted
regulatory attention which nearly put him out of
business. He took his case to the people and
the courts, and though it cost him dearly, won.
Sugarman is one tough cookie. His writing is fun
but underneath the easygoing demeanor is a very sharp
and ambitious man who would not be stopped. He
makes it appear easier than I am sure it was for him
at the time... as if he was having fun almost all
the time.
He does write about the stress of the legal battles
but he makes the day-to-day operations of the business
seem a lot less stressful than they probably were. He
had a large payroll and was spending millions of dollars
a year on ads, most of which flopped. It was on the
strength of his rare successes that he paid his bills
and got rich.
He is perhaps one of the greatest teachers of direct
response marketing precisely because he has always
risked his own money in growing his business. Lots of
direct marketing champions write copy and consult for
others... but I think Sugarman in his heyday was so
busy writing every word of copy for his catalogs that
he would not have had the time. Eventually due
to overwhelming demand he pioneered the Direct Response
Seminar game and many success stories came out of
those seminars.
4 people found this helpful
Expert author, excellent info - humorous
Reviewed in the United States on March 4, 2019
Joe sugarman is super experienced - sold millions of blublockers sunglasses - stories and lessons from his 30+ years in the business. Much of his business was direct response advertising in newspapers and magazines. I’m a direct mail marketer and learned a lot. “Triggers” book is even better-Buy that one by Joe sugar man too
Reviewed in the United States on January 15, 2019
You know what? Time changes, technology changes, products change, but these marketing secrets don't. Save yourself time, money and frustration and buy this damn book. Or don't and make success that much harder
Reviewed in the United States on January 3, 2019
A must for anyone who wants to write copy.
Outstanding stories and well written. GREAT!
Full disclosure information at a bargain price
Reviewed in the United States on July 3, 2013
I don't need to tell you that this a really, really useful learning tool for a beginner direct marketer / entrepreneur. I just want to say that this is a book that tells you what you need to do without withholding information.
It is not a book that sells a method of how to become rich, that ask you to be rich first(It gives the secrets of the trade at an amazing price.
Thanks a lot Joe
3 people found this helpful
Reviewed in the United States on October 5, 2016
one of the best books on marketing
One person found this helpful
A fantasic book--packed with street-smart wisdom!
Reviewed in the United States on January 4, 2002
This meaty book is *packed* with stories, lessons, ads, tips and techniques. In it Sugarman reveals the story of how he cleverly wrote a retail ad that sold thousands of computers in *one* morning, causing a line of people for blocks. (!) And I nearly cried reading about the ad Sugarman ran to raffle off his services as a copywriter to help raise money for the American Cancer Society after his mother's sad death. The bizarre twists and turns as a result of his idea---a train wreck, car wreck and a meeting with an Hawaiian healer---melted my heart while boggling my mind. Clearly, Sugarman has been around the block (often chased) in the world of marketing. He tells stories about his successes, as well as his failures, and they are *riveting.*
The success story about the software program that could accurately predict the stock market (which made many people wealthy) made me drool to get my hands on it. The failure story about the "Laser Beam Mousetrap" that went for $1,500 reveals how your ego can cripple your success. Then there are Sugarman's thoughts on type fonts, layout, photography, pricing, publicity (it doesn't sell much), humor (avoid it) and much more, that make this book required reading. <BR....
12 people found this helpful
Brilliant insights from an entrepreneur who has seen it all!
Reviewed in the United States on January 6, 2002
Few writers are as clear, as candid and as helpful as Joe Sugarman. He not only packs his "Secrets" books with invaluable lessons that have taken him decades to learn, but he gives you fascinating, behind-the-scenes looks at dozens of advertising and marketing campaigns. From concept to completion, Joe lays out everything you could possibly hope to learn about writing compelling and profitable copy. But most important of all, Joe's books draw as much from his failures as his successes, making them infinitely more valuable that those that sell nothing but pipe dreams. As for those who complained that Joe's material is dated, sure some of it is dated as the examples literally span decades. But keep in mind, while tastes and styles may change, human nature does not. And no one understands human nature better than Joe Sugarman. His insights are timeless and their value, priceless.
11 people found this helpful
Reviewed in the United States on July 17, 2000
If you've read Sugarman's "Advertising Secrets of the Written Word" chances are you've already made up your mind to buy this book. If however you haven't, or just need some persuasion, let me put it this way; BUY THIS BOOK. Like Joe Sugarman's copy, this book is an entertaining, educational read that will have something for everyone in Marketing regardless of your experience level.
Sugarman's ability to teach while entertaining is what makes his copy so riveting. This book does the same. His successes (the retail ad that sold 1,000 computers in one morning) and his failures (the Laser Beam Mousetrap) and everything in between is a must read for anyone who wants to understand what works in the world of marketing (and why), and what doesn't (and why). Even the anecdotes, like his raffling his services to raise money for the American Cancer Society, contain valuable lessons that can be applied to selling, as well as life in general.
If I had one criticism of the book, it would be that it's difficult to read the whole way through without wanting to drop everything and begin using what you've learned. Yes, it's that good. And if you haven't yet purchased his first book (mentioned above) make it a priority.
24 people found this helpful
One of the Best 5 Copywriting Books Ever Written
Reviewed in the United States on April 20, 2004
Second in the "Secrets" series by Joe Sugarman, this outstanding book provides DOZENS of full page ads written by Sugarman, along with the story of how he conceived the idea for the product, and what became of the promotion. This book is brilliant, and one of my Top 5 copywriting books of all time. For the price, it is the bargain of a lifetime. Get it now before it goes out of print and becomes one of those "impossible to find" classics. Truly an awesome book.
9 people found this helpful
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