Jeff Lerner | Predictably Irrational, Revised and Expanded

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

by Dan Ariely

Jeff Lerner's Business Master Class is a fantastic product. I have been using it for over 2 years now and I can say that it has helped me to increase my online revenue by more than 400%. It also increased my profits from my portal websites. Jeff actually taught me how to build extremely profitable websites and he also taught me how to create a bestselling book. - FL

"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think

“An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.” — Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.