TROY OSINOFF | How I Became A Digital Marketing Millionaire
Jeff has built a business empire around podcasting, which he uses as an extension of his own personal brand because it brings him closer to his audience than any other marketing medium could. He is truly passionate about what he does in real life but also takes advantage of all the technology at our disposal to make sure that everyone knows about this great business opportunity that can change your life forever if you take action today!
How Troy Osinoff founded a top 1% digital marketing agency in New York!
💰 Claim Your Free 'Millionaire Shortcut' Book Here 👉 https://millionairesecrets.com/TroyOs...
From being head of Customer Acquisition at Buzzfeed to starting his own digital marketing agency Troy Osinoff really has done it all.
No matter what your goal is in life, chances are Troy has done something similar.
Troy knows exactly what it takes to dream big and make those dreams a reality.
Watch the full video above to discover how Troy made it all happen!
Check Out More of Troy’s Content Here 👇
ℹ️ LinkedIn 👉 https://www.linkedin.com/company/juic...
📺 YT 👉 https://www.youtube.com/user/tosinoff
📲 IG 👉 https://www.instagram.com/troy/
📲 IG JUICE Labs 👉 https://www.instagram.com/JuiceLabs/
📲 IG Peachy 👉 https://www.instagram.com/PeachyNYC/
🖥️ FB 👉 https://www.facebook.com/JUICE-Labs-1...
⌨️ Twitter 👉 https://twitter.com/yo
---------------------------
👨👩👧👦 Tired of struggling alone? Join ENTRE Nation - the Internet's #1 community of entrepreneurs and awesome life creators:
--------------------------------
Subscribe to this YouTube channel for exclusive training on marketing, sales, entrepreneurship, and investing...
▶️ https://youtube.com/jefflernerofficia...
--------------------------------
Follow Me across Social Media for more free training and exclusive content...
🔔 https://TrainingWithJeff.com/social
--------------------------------
ENTREpreneur merch:
🛒 https://store.entrenation.com
--------------------------------
🤑 WANT TO BE AN AFFILIATE OF MY PROGRAMS? 🤑
https://affiliates.entreinstitute.com (free affiliate program)
#jefflerner #entrepreneur #business
dd a comment...
Fascinating conversation. How Troy used his curiosity and ingenuity at 9 years old to build such a strong foundation of entrepreneurship is inspiring. Thanks for another great interview! #entrenation
2
REPLY
View reply from Jeff Lerner
Real cool session Troy's history is really amazing thank you both for sharing your lifes
2
REPLY
View reply from Jeff Lerner
Thank you Jeff. As mentioned earlier, I'm already a full-member in EntreNation. Much of Troy's conversation is over my head -- momentarily-- but I'll catch-up. Pls. don't forget my question....... dmca ? A monitoring tool ?
REPLY
View 2 replies from Jeff Lerner and others
Awesome thanks!
REPLY
Jeff.....I plead ignorance.....The acronym 'dmca' ? Btw: I'm a newbie in your Entre-Institue (7-7-20). Thank you.
REPLY
View 3 replies from Jeff Lerner and others
TROY OSINOFF
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd Paperback – May 5, 2018
by Allan Dib (Author)
4.7 out of 5 stars
#1 Best Seller in Nonprofit Organizations & Charities
Not just a marketing plan - a plan for your business.
Reviewed in the United States on December 22, 2018
Persuaded:
I will admit that I picked this book up with grave misgivings. I was asked by the author’s assistant to review the book but declined to do so. Coincidentally, a week later, one of my clients was looking for a way to get his leadership team on the same page when it came to marketing and sales. So, I picked up the Kindle version of the book and promised I’d let him know what I thought.
By the time I finished the introduction, I was shaking my head in agreement with Mr. Dib. Halfway through the book, I was confident enough to recommend that my client get the book for himself. Let me explain some of the reasons why I believe this book is worth your time to read.
Layout:
The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan. There are frequent referrals between concepts that tie everything together.
I appreciate the way Dib starts each chapter with a summary and a list of what he will be telling you in that chapter. Then, at the end of each chapter, he has an action item and instructions for filling in one block of the nine-block marketing plan.
Marketing:
It is refreshing to read that Dib believes there is no longer (and maybe never was) a reason for not doing the work of determining the return on investment (ROI) for your marketing budget. Technological advances in digital media make parts of the ROI equation very easy to manage. Print media is also much more targeted and traceable than in the past. So, no excuses! Continuous improvement in marketing effectiveness is possible and required for a well-run business.
Dib also dispels the myth that print and direct marketing are "dead," or dying. He drives home the concept that all the media can be useful and should be used in a mix that is most effective for your target market. Also, yes, some of the determination of the proper combination will be trial-and-error which is why measuring is so critical.
On the target market subject, Dib suggests that a narrow focus is best. We cannot be all things to all people in all markets. Combine a narrow focus with the creation of a customer avatar, and you will be able to create a powerful model for marketing and sales personnel to use as a guide for their work.
There are many other great tips and ideas for a highly effective marketing program; too many to itemize here. As I mentioned above, it is well worth your time to read what Dib has to say.
Sales:
Marketing and sales are very closely intertwined. Generally, the sales process is where I disagree with most sales and marketing trainers or authors on these topics. Try as they might, they cannot seem to get to the point where they stop making the process about making the sale. Many start out saying the right things: “It’s about the buyer; You must add value; You must build trust, etc." Then, inevitably, they wind up inculcating tactics that make things all about the salesperson making the sale. Find out what your customer needs – so you can make the deal. Build a relationship with your customer, because that is what will make them comfortable placing the order. Always be closing.
Dib has come the closest I've seen so far to reaching my own sales philosophy – if you want someone to buy, stop selling. People want to buy; they do not want to be sold – no matter how pleasant you are as a salesperson. Today, if I want or need something, I have researched it already, and I either have it or have decided it’s not in my budget. Therefore, if you’re trying to manipulate me (no matter what fancy tactic you use) into purchasing something I don’t need or can’t afford, then you’re serving yourself and not me as the customer.
The most egregious sales tactics today are those based on neuroscience. They are designed to use new knowledge about how the human brain works to manipulate people into doing what you want them to do rather than help them understand what it is they want to do. To me, doing that is evil. As a vendor, my job is to be found. That, being found, is why this book is so important and worth reading.
Definitions:
Dib uses an interesting story to define some of the common terms we use around marketing and sales. “Here's the simplest, most jargon-free definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”
As you might imagine, my difficulty is only with the portion that states, you “explain how much fun they’ll have spending money at the booths.” Just show them the booths. They’ll figure out if they want to spend time and money having fun.
Bottom Line:
As I said, Dib comes closest to meeting my "don't sell" sales philosophy. Moreover, he is right on target with the marketing, branding, and promoting philosophy. This book is the most lucid and most thorough book on this topic that I've read to date. Also, Dib has more useful resources on his website for those who want to dig deeper. I highly recommend the 1-Page Marketing Plan.
421 people found this helpful
Reviewed in the United States on February 13, 2017
I have read a lot of marketing books and remained hopeful when I purchased this one that perhaps I would find a book worth reading. Most of what I have read falls in the old genre I made a million selling swamp land and so can you. They promise the stars and deliver the swamp. No value. I was skeptical but hopeful.
The Jerry McGuire line "you had me at hello" was appropriate for me in what I think of this book. From the very beginning this no nonsense and no BS approach to sharing a playoff how to actually build a marketing strategy was invaluable. My MBA marketing courses didn't teach me as clearly as this book did. I cannot recommend this book highly enough and book 5 copies for my employees. No more random acts of marketing for me...
Ron Hurst
President
Developing Leaders Inc.
433 people found this helpful
Reviewed in the United States on January 12, 2017
Do not let the low cost of this book fool you into taking it lightly. If you really, really want to grow your business without wasting time and scarce money on marketing, buy this book and complete the exercises inside. You will not be disappointed.
Over the last 9 years I have paid coaches to help me develop my business - over $56K (not to mention the cost of travel, hotels, etc... to attend training sessions). And while I learned quite a lot about the mechanics and systems of my particular business, no coach or combination of coaches were able to help me develop a solid marketing plan that would hold up month after month, year after year (since they didn't really have one either). So I was always on the lookout for books and courses regarding marketing my business (and I have read quite a number of books on the subject).
That said, I am stunned that I have learned more about marketing in the 21st century and also the specific action steps to perform to develop a solid, functional and sustainable plan from a $2.99 e-book than any other coach or book to date. I think I need to ask all those coaches I hired in the past for my money back.
It was almost like the light bulbs were turning on in my brain as I read the pages and performed the exercises. Bam, bam, bam, bam, bam, bam. At the end of the book I had a complete, robust, inexpensive and sustainable marketing plan for my business. In fact, my marketing plan is so complete that I've already started implementing it.
I'm a speed reader and I probably could have read the book in an hour or two. However, because I decided to compete the exercises in the book (they made a lot of sense to me and my previous coaches had not had me do the majority of these exercises) it took me over a week to compete the book.
But wow, what a week of learning it was. The book is as complete as it gets. It logically progresses from the best definition of marketing I have seen, to walking through the steps and activities to define your market place, to developing the type of marking thrust across multiple marketing legs to attract clients, get clients to trust you and want to do business with you, to retaining and growing the individual customers to continue purchasing over time.
No matter what business you're in, whether it's service related or manufactured goods, if you want to learn to market in the 21st century, and if you're willing to follow the advice and perform the exercises that the author Allan Dib provides in this book, then buy this book and you will learn to develop a marketing plan that will allow you to compete successfully and make you money.
PS: Please don't tell my competitors about this book. I enjoy the advantage this gives me.
252 people found this helpful
Reviewed in the United States on November 25, 2017
This book is a must for anyone trying to devise a marketing plan. Perfectly suited to professional services but really applies to any service type business. Before, I couldn't really say that I had a marketing plan, I was just doing what he calls "random acts of marketing". Some of them, it turns out, were good things to do but they weren't enough to constitute a purposeful plan. This is a brilliant book with many, many nuggets of wisdom. Don't waste your time reading all these reviews, just buy it.
97 people found this helpful
A great marketing plan only needs 9 things - this book explains what and why!
Reviewed in the United States on July 27, 2018
Play Video
Let’s talk about leverage. Struggling business owners will spend time to save money, where is successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, but you can never get more time.
So you need to ensure the stuff you spend your time on makes the biggest impact. This is called leverage. And leverage is the best kept secret of the rich. These big impacting, leveraged activities are the things that make up the key 20% of the 80-20 rule. If you want more success, you need to start paying attention to and expand the things that give you the most leverage.
There are various areas of your business where you can start looking for leverage points. You may look at getting 50% better at you negotiation skills. This, in turn, may help you renegotiate with key suppliers and get an incremental improvement in your buy price. While this is great, at the end of the day after all that time and effort you still just improve your bottom line incrementally.
That is not what you would call massive leverage. You want exponential improvement, not incremental. By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or multiplying effect on your bottom line.
Willie Sutton was a prolific American bank robber. During his 40-year criminal career he stole millions of dollars and eventually spent more than half of his adult life in prison–and also managed to escape 3 times. Sutton was once asked by a reporter why he robbed banks. According to the reporter, Sutton replied, “because that's where the money is.”
When it comes to business the reason smart, profitable companies focus so heavily on marketing is the same–because that's where the money is. Ok, so what should a company do to really leverage their marketing? The first thing necessary is to have a plan. But that’s where things go sideways for many companies.
Marketing planning is too often a tortured, laborious process that produces a document that is hundreds of pages long. It has graphs, charts, projections and much, much more. Marketing plans usually are awesome looking documents but are far too often a bunch of nonsense. Afterwards, the plan is shoved on a shelf only to collect dust. But it doesn't have to be that way. Nor should it be.
Hi I’m Douglas Burdett, host of the Marketing Book Podcast and I’d like to tell you about the book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib.
The book shows how everything in a modern marketing plan can be put onto one of 9 sections on one piece of paper. If you need more room than that, you’re probably complicating things unnecessarily. The book is organized into three sections: “before,” “during,” and “after.”
The “before” section deals with strategic planning and the positioning your firm, the “during” phase covers how to acquire new customers and finally, the “after” section” outlines how to give your customers a great experience, get them to buy more from you and how to get them to tell others.
Now, in order to understand what needs to go in those blocks you do need to read the book. But it’s extremely well written and a joy to read and, for business owners and others who have been thrust into a marketing role, if they only read one marketing book, this would be a great one to read.
And to listen to an interview with Allan Dib about The 1-Page Marketing Plan, visit marketingbookpodcast.Com
55 people found this helpful
Reviewed in the United States on April 9, 2017
I am not finished with the book yet but I love it so far. I am an entrepreneur of many years, but never successful because I never had a plan. I had a stroke six years ago, which brought me to my knees, changing my life completely. I am now re-entering the professional world with an entirely different view of the way I want to do things and I have this book as my guide. This book is a treasure!
81 people found this helpful
Reviewed in the United States on January 12, 2018
AMAZING book!! If you are interested in No BS marketing with zero fluff...this is your book and your author! Well written and in some cases Dib is hilarious!! Best read ever...can’t seem to put it down.
UNBELIEVABLY GREAT INVESTMENT FOR NEW ENTREPRENEURS
Reviewed in the United States on December 15, 2017
This book book has a great deal of information for the new entrepreneur. If you've only watched YouTube videos and Google's "How-To's" on how to "run ads" on Facebook and Instagram please stop before you spend that first dollar and read or listen to this book.
This book goes into depth about intricacies and the unknown that you don't know about.
Not only does it give you beginning strategies, but tactics that you can carry throughout the life span of your business.
48 people found this helpful
I Am Starting My Business Because Of This Book!
Reviewed in the United States on September 9, 2019
This book is the one thing that got me over my fear of starting my business - it is that awesome. I’ve scribbled all over it in neon pink ink, so it definitely can’t be regifted! Lol! I kept putting off my start date because I was afraid I’d fail, due to not understanding everything I should, in this complex online business world. I’ve been completely enlightened. Alan, used simple words and gave great examples, making it a book for everyone. I love “big” words just like any 2 year old, but I’d rather read a book without going to the dictionary app every five minutes. Nothing bores me more than the overuse of complex words, especially for no good reason. I understand every point he made and I really want to thank him. Yes, there is a lot more I need to learn and implement, but this gave me the confidence. I just simply didn’t understand it could be this easy. SEOs scrambled my brain, but now I can tie it all together - this book is the secret sauce. I love it so much, I purchased two more as gifts. Pages 67 through 73 completely sold me. Anyway, it’s less than $11.00, so, yeah, you’ve wasted a lot more on a lot less. Buy it! This will change your life for the better. Thanks, Alan!
Highly recommend. Get leads, stand out, build trust before the sales pitch.
Reviewed in the United States on October 16, 2017
I did research on amazon to find recommended marketing books. This one came up with a few others and I checked them out of the library. This was the only book from the pile that I came back and bought for myself. I have since reread it and learned more. This book details in focus of marketing instead of 1,000 aimed into the abis, educating your potential customers to build trust before attempting to sell, and how to acquire leads.
10 people found this helpful
and as professor of marketing teaching college--not a better more accurate marketing book to read
Reviewed in the United States on April 20, 2016
I've been in the marketing business as an owner of a small ad agency for 40 years, and on the client side as a marketing director, and as professor of marketing teaching college--not a better more accurate marketing book to read. And I read at least 2 business books per week.
David Jewell
113 people found this helpful
Incredible marketing book, bar none
Reviewed in the United States on July 21, 2018
Incredible marketing book, bar none: I'm usually pretty hard when it comes to book reviews and often have to hold back my criticism. However, I just finished reading the 1-Page Marketing Plan and it indeed lives up to the excellent reviews it already has. It is thorough but not too long and covers all you need to be successful with Direct Response Marketing. In fact, I've used much of his nine steps already. Another bonus is he is not trying to up-sell you on an expensive Internet course, like many other marketing authors do. Many of those guys, see my most recent review as an example, shamelessly try to get you to buy their incredibly expensive online courses as a way to round out what they teach in their own books. However, as a corollary I wish Allan would offer some kind of additional online training.
6 people found this helpful
Reviewed in the United States on September 4, 2018
* I received a free copy of this book in exchange for an honest review
Allan Dib's book, "The 1-Page Marketing Plan", is a perfect entry level book for anyone interested in starting and running and successful business. The author sets out to explain sales and marketing concepts in an understandable way, and he succeeds.
I have to admit, I was surprised at how well written and how much useful information the book contains. My feeling in reading the book was that the author wasn't likely to need to give away the book for free to get reviews. And on checking Amazon just now, I seem to be right. The book has a five star average with almost a thousand reviews.
I could go into the many tips and tricks in the book, but I think a more useful testament is that I've gone to the bosses at my day job multiple times with information from the book. So much so that they're interested in reading it themselves.
All that being said, the information in this book is a primer in marketing. It'll be too low level for marketing gurus. But for anyone in a similar situation to me, with little marketing experience/knowledge, its a quick, easy read with a lot of excellent information.
3 people found this helpful
The thoroughly well-laid out plan
Reviewed in the United States on October 5, 2018
This book is brilliant.
I cannot decide what I loved most about it – whether it was the superb conversational tone, amazingly solid business advice or that Allan actually preaches what he practices (which happens depressingly rare nowadays).
Are there any flaws in “The 1-Page Marketing Plan?” Only perceived ones and only a few. Let’s start with them.
Cons
1. Give them what they want…
The author tricks you into buying the book with his 1-page slogan. And he provides that indeed. But it’s just the tip of the tip of the iceberg. You get the tip and the whole iceberg attached to it.
…then give them what they need.
And it’s a huge iceberg to swallow. The amount of content condensed into this book is mind-blowing.
2. More for Rookies.
This book is ideal for people who are getting their feet wet in the entrepreneurial world. I found only a couple missing elements in the whole structure of Allan’s business program. But it also means that if you have some experience in business you have probably heard of or lived through most of the advice provided in the book.
On the plus side, Allan has a talent for conveying his points in a way that penetrates thick skulls. So, even if it’s something you are familiar with it still may make you take action.
3. Missing puzzles.
What small business owners need is a full operation manual for their businesses and the author provides just that. With two exceptions I could put my finger on: there is nothing, or very little, about a vision for your business and idea validation at its early stages. Yeah, I know, it’s nitpicking. 1-page Marketing Plan is dedicated to existing business owners and assumes they have a vision and validated their idea. However, if you cover the whole picture, you shouldn’t make exceptions.
PROS
1. From Practice.
I cannot praise the author enough for his book marketing. I make a living as a book advertiser. Gosh! So many authors, even business book authors, have no clue about it. I need to teach them basics before we can even start.
Allan Dib is a superb marketer. His book is #1 in a competitive category and it ranks high consistently, meaning he knows how to actually sell his own book.
The same experience shines through the pages of his book. Allan has been there and done that. “The 1-Page Marketing Plan” is not a theoretical thesis. It comes straight from experience. I appreciate this very much.
2. Advice
As I mentioned in the ‘Cons’ section, Allan shares much more than a single marketing tactic. His business advice is rock solid and truly comprehensive. It is also up to date like a few business books are. For example, the utmost emphasis on tracking your marketing campaigns is, of course, common sense, but in the modern world it is also a must.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
“It should be a crime to say that today.” – Allan Dib
Allan is not shy about admitting that he borrows heavily from Gerber and his “E-Myth.” If you want to build a real business, not just a new job without a boss (and without a stable salary), you need systems and processes. Your marketing needs a system and processes as well and “The 1-Page Marketing Plan” tells you exactly how to implement them.
The business advice shared in the book is especially valuable for business rookies who haven’t yet read everything from the business shelf in the library.
3. Wisdom.
Allan Dib’s advice does not focus only on systems and processes. His business acumen is enormous and he is generous in sharing it. For me, it was especially visible when he talks about relationships with customers. I need to nurture those relationships not consider them a given. Allan also knows which particular stories to share to make his point memorable. The story of a car salesman opened my eyes to what it means to keep relationships with customers alive.
“Everybody is in sales” was another business wisdom nugget I got from “The 1-Page Marketing Plan.”
And author’s assessment about big organizations was right on the spot:
“Poor service, indifferent staff, and out-of-touch management are hallmarks of large companies.”
I’ve been working in a corporate environment my whole career and there are no words that describe this world more aptly.
I also liked very much whenever Allan gave arguments about why small businesses actually have advantage over big corporations, if they do their marketing right.
Another of his gems:
“Word of mouth is the business equivalent of a free lunch.”
That’s so true. It’s amazing when it happens, but depending on free meals is not a strategy to support your family or create a business.
Firing problematic customers, not basing your business on a single snow leopard, how to give outrageous guarantees and many other wisdom gems were hidden among this book’s pages.
4. Storytelling.
While many of the things Allan teaches about in his book were not new to me, his storytelling is so superb that many things I knew only intellectually finally penetrated to the gut level.
For example, I knew very well that it’s so much more effective to keep an existing customer than to attract a new one. They taught me this in my economy classes at university 20 years ago! But only after reading the “The 1-Page Marketing Plan” it dawned on me how downright stupid it is to neglect your past and existing customers and chase new clients instead.
I’m a numbers guy and I was impressed at how Allan used numbers to illustrate his points.
Thus, even if you “kind of” already know everything about marketing, systems, processes and keeping your customers satisfied, reading “The 1-Page Marketing Plan” will not be waste of your time. The author’s persuasion skills may refresh your knowledge and implement what you know intellectually into practice.
5. 1-Page
And yes, there is a 1-page marketing plan included in the book.
In my opinion, it’s well worth the book’s price. Even the principle that you should have only one place, one sheet, to picture your whole marketing plan with a single glance is worth the price. We are so distracted in the modern world. This single piece may serve you as a single point of focus that will keep your monkey brain glued to the importance of marketing plan for your business.
So, even if you already know everything Allan teaches about marketing, customer satisfaction, market research, systems and processes and all that stuff, but you didn’t have your whole marketing plan put on a single sheet, you need to read “The 1-Page Marketing Plan”
By the way, the plan is thoroughly well-laid out in a chronological and logical order. It’s a masterpiece. I’m going to use it in my business.
3 people found this helpful
Reviewed in the United States on May 25, 2020
I found this book clear, down-to-earth, and actionable. Allan writes in a clear, no-nonsense manner, explaining all terminology and providing plentiful examples. He has a flair for making apt analogies to explain marketing principles, from hunter-vs-farmer to infrastructure for roads. More importantly, he never talks down to the reader, instead showing great insight into human nature, and justifying human behavior.
The biggest benefits that set this book apart are the following:
1.) Allan doesn't escape the difficult questions. He answers them. Much as he writes in the book, he tries to address concerns that his past clients and many people already have, participating in the risk assessment process with you. For example, when advising the use of a shock & awe package, a physical parcel to provide customers with unexpected value and nurture memorable relationships, he immediately discusses the cost concern, and later provides examples of how existing marketer Joe Girard used it to set a world record in car sales and customer retention. Even when I encountered specific questions the book didn't answer, Allan was a quick email away in providing insight.
2.) In simple language, Allan defines difficult terms like Customer Relationship Management (CRM), and even terms that seem simple but involve more nuance, like marketing vs. promotion vs. advertising, and front-end vs back-end. He uses anecdotes effectively to illustrate his points, clearly aware that case studies provide more impact and lasting applicable knowledge than general statistics. There are a few more uncited statistics than you might like, but he always drives it home with an example.
3.) Actionable advice. Each chapter of the book drills down into one square on the 1-page marketing plan, a fill-in-yourself template for creating your marketing plan. At the end of each chapter, he prompts you to think about your answer, and how you might take action on it. Certain things, like choosing a mass email newsletter mailing system, such as MailChimp, are so pinpoint-specific and relevant today to the point that you may wonder whether he would need to update the book in a year or two. This is good, because you can begin acting on the advice as you read, and Allan encourages you to do so: "Knowing and not doing is the same as not knowing."
Overall, I'd recommend the book, even if it doesn't cover every possible business model. In fact, it covers the human mindset and human buying behavior, more than specific business models, which is both refreshing and sensible, in that people buy from people. He discourages big-corporation-style advertising reliant on a large marketing budget, and advocates a more direct approach to identifying prospects, staying in touch, building value, and making transactions natural. You can find this advice on many websites like Julian Shapiro, but they don't do as good a job as Allan as tying it all back to human psychology, emotions, and means for growth, with examples that seem real and down-to-earth. He doesn't overdo the A/B testing and measurement mindset, or social network marketing, instead discussing them and their merits and then leaving them in the margins to focus more on crafting a message, and building a customer retention/management system. The book reads quickly, motivates action, and inspires belief that results are both measurable and manageable.
2 people found this helpful
This Book Is A Resource for All Industries, and SMBs
Reviewed in the United States on April 17, 2021
I have read other reviews of this book saying its just good for people starting out, but isn't good for marketing strategies for larger companies. The issue is those are judging a fish by it's ability to climb a tree; this book was made for Small and Medium sized businesses, and every one of the 9 chapters, plus the conclusion, are backed by sound and practical applications of each area that all small business owners or senior management can do, and will benefit for if they do.
That said, there are general marketing principles in here, especially the lead management and nurturing section, that I'm sure large companies are using for their pipeline. My advice to anyone reading this is to get the book, learn from it, and work the plan. Smile at the results.
2 people found this helpful
Reviewed in the United States on April 3, 2018
I don't know how he did it, but this is THE book you were searching for all your Life about marketing! Allan Dib wrote a master piece and not only that: this is a no fluff, timeless practical approach to marketing. I have probably over 50 books about marketing on my bookshelf and several hundred ebooks, essays, etc. on my hard drive, but this one gave me in one afternoon several ideas that my company could actually execute right away! It's probably the reason why I am right now in Europe pitching one of our investment projects to investors. Thanks to Allan!!! I owe you more than one beer! :D Probably will end up owing you more like a beer factory!!! ;)
3 people found this helpful
Anyone can follow these instructions to come up with a marketing plan
Reviewed in the United States on November 25, 2017
This offers a plain and simple explanation of the marketing process. Anyone can follow these instructions and come up with a simple marketing plan that works. I was able to finally (after years of struggling) put together a specific marketing plan, plus the book gave me some new ideas to put into practice. I look forward to going through the book a second time to glean more information and work on a second plan. Bravo!
4 people found this helpful
A great book for expanding your business
Reviewed in the United States on June 2, 2020
This book lays a great foundation that can be built off of to get to having a real business and not just owning a job. The author does this via systems and he gives a clear gameplan on how to build these systems up in a methodical way. There is a system for acquiring new leads, turning them into customers, and how to increase the LV (Lifetime value) of the current customers as well as encouraging them to find you, new customers, by using so clever incentives. It's a great book for someone who is looking to expand their business and gradually take themselves out of the equation and have other people and systems eventually run the business so that it can be passive for you, or you can sell the business down the line.
One person found this helpful
Reviewed in the United States on June 23, 2021
Absolutely loved reading this book. As someone venturing to start his own company, I found this book to be an invaluable resource in not only defining what marketing is and isn't, but also how to actually build out an effective marketing plan for my company that makes since and gets results. I love the way the 1-Page Marketing Plan helps you think through the three primary stages of marketing - prospect, lead, and customer/client - and provides you with a simple and straight-forward method to get a plan in place and then act on that plan.
For those that might be interested, there's an accompanying online course that can be purchased that provides and even greater level and detail and know-how. I liked the book so much that I plan on doing this course as well. Seriously, if you own a small business, or heck even a medium to large business, get this book and put it into practice. After reading this book, I'm legitimately looking forward to marketing now as I feel appropriately equipped to do it. It no longer seems like such a daunting task. It's still going to be a lot of work, but I feel adequately armed with the knowledge to do it and do it effectively.
I'd also like to mention that I emailed the author a note of thanks along with a couple of clarifying questions, and he promptly responded within about 12 hours. Considering the time difference between he and I, that's remarkable. Allan seems like a stand-up guy that genuinely wants to see other people experience success in their respective