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The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing Paperback – July 1, 2020

by Karen J Marchetti (Author)

4.4 out of 5 stars

26 ratings

Do you know where to concentrate to ensure you get the best outcomes from your digital marketing efforts? This book will provide you with an easy-to-follow guideline

Updated for 2022! The digital strategies have increased and doubled sales for clients, increased online leads by 67 percent, increased the number of emails clicked through by 200% and produced 22% opt-in rates for clients such as Qualcomm, Union Bank and other companies!

It will help you improve the components which have the greatest impact on outcomes including offers and copy designed to explain why your customers buy . . .

In the most efficient marketing channels that have the highest ROI Your web site Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.

Through step-by-step analyses, metrics for marketing and formulas. You'll learn:

• You can accurately assess your progress from traffic through Leads to Sales to know exactly what you can do to increase your results (no need to choose the wrong solution!)

• Know what to look over What to look over in the Google Analytics (with step-by-step directions)

• Make your company the expert in your customers' types (finally!) By creating your Buyer Personas

• Discover about the marketing metrics to assess each marketing campaign (with simple-to-follow formulas)

• Find an online copywriting tool that is winning "formulas" to make every aspect of your copy sell!

• Strategically create Offers to make an enormous transformation in the field of Content Marketing, leads generation and sale outcomes.

• Discover easy methods for you to "test your way to success," to ensure that your marketing b2b and b2c improves with each effort!

• Learn to examine every marketing plan to select the best solution providers and partners.

It's all about results in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?"

These are tried and tested Direct Marketing strategies applied to Digital Marketing media - and they're effective!

If you're interested in learning how to write copy, Google Analytics, or how to increase your results this book will guide you step-by-step.

Industry Reviewers Say:

"This is the definitive handbook on digital marketing for small businesses. It serves as your 'expert consultant' to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to."

"The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and copywriting, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses."

"The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus."

Who Should Read This Book

Marketing professionals who are new and more experienced marketers that need to improve their digital skills and understand the digital marketing strategy. Small business owners as well as managers of marketing should know: which areas your marketing teams should be focusing their efforts, the reports that you should receive as well as the metrics you should use and how to select the most appropriate partners and solutions.

About the Author

Karen J. Marchetti is a 30-plus year veteran of the field in Internet marketing strategy, Direct Marketing planning and testing and creative skills. She has developed high-return on investment marketing strategies for clients such including Qualcomm as well as Union Bank. The instructor has been at the forefront of teaching Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach and CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.

Visit "Look Inside" for more.

S. Campbell

5.0 out of 5 stars

For the Serious, Profit-Minded Business and Marketing Professionals

Reviewed in the United States on November 12, 2020

Verified Purchase

For the record, I am not affiliated with the author, I was not paid by the author to give a review, nor was I incentivized to do so. I just think that this is a book that everyone who makes money online (which is virtually everyone at this point) should pay attention to.

In digital marketing, it is incredibly to waste time on activities that do not help the business. These activities are nice, they are fun, but they don't help the bottom line of a business. The only question you should be asking is "are we getting more traffic/leads/sales now than we were X amount of time ago?" If the answer is "no", The Results Obsession is for you. In the book, Karen Marchietti cuts through all the clutter and offers tried and tested conversion optimization frameworks for all channels.

If you're ready to stop playing games and get serious about your marketing and how you show up online, you need to get this book. I can't recommend it highly enough.

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Dutch mom

5.0 out of 5 stars

Relevant and actionable digital marketing strategies

Reviewed in the United States on December 2, 2020

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Whether you’re new to the field of marketing or have years of experience, The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing offers great value. There is a lot more meat in it than people may be expecting, which is refreshing. Too often books over-promise and under-deliver. The Results Obsession delivers. The concepts are relevant and actionable.

Disclosure: I worked with author Karen Marchetti at a large California financial firm and at a direct marketing firm. She had insights that generated results across a wide range of industries and product lines. Karen didn’t ask me to read or review her book. I wanted to, and I’m glad I did. She was a great marketer then, is even better now.

It’s a competitive marketplace, and Results Obsession can help you improve your bottom line.

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CA

5.0 out of 5 stars

A Must-Have for Anyone with Digital Marketing Responsibilities

Reviewed in the United States on July 29, 2020

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Practical, user-friendly and comprehensive. The well-organized and bulleted format makes it easy to read and find exactly the information needed. The Results Obsession offers great ideas, guidelines, resources and common-sense guidance. Within a couple of minutes of simply flipping through the sections I had already found a resource that paid for the book many times over. Strongly recommend this book for anyone who wants to get the maximum return from their marketing dollars.

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Dena B.

5.0 out of 5 stars

A results-driven, clear, creative and practical guide to maximizing digital marketing strategies.

Reviewed in the United States on January 29, 2021

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"The Results Obsession" drives home the importance of an effective digital marketing strategy, and why and how it should be ROI-focused. I highly recommend for (i) bright beginners because they will be able to follow the clarity and step-by-step approach, and (ii) anyone else with a range of experience, because they will be able to follow quickly, and gain clarity, fill in gaps, and develop additional creative approaches to their existing strategies. It's for all members of a marketing and related teams, so there will be collective understanding, and then the ability to integrate changes and new approaches, smoothly and efficiently, leading to quicker results.

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Charles Schultz

5.0 out of 5 stars

Practical Marketing Tips You Can Use Today

Reviewed in the United States on August 28, 2020

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Karen Marchetti is a master at knowing how to connect you with those who are interested in your product and services. I especially liked the explanation of "Buyer Persona" and how to use that understanding in both personal and multichannel marketing. I have ordered copies for all of our sales and marketing staff.

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Mary Beth McCabe

5.0 out of 5 stars

If you're not obsessing over results, you're not in marketing

Reviewed in the United States on August 17, 2020

Karen Marchetti is a master of Direct Marketing, and I’ve known that for decades. In her new book, Results Obsession, she shows how marketers must be obsessed about getting results. I couldn’t agree more. She helps the want-to-be digital marketer find the path to getting results. She is direct about her approach that it’s not so simple, and there are many pitfalls to success. I’ve been a faculty member for marketing at five universities and held the role of owner of an ad agency for 27 years, with clients in many different industries, so I know a lot about marketing, especially digital marketing. It’s always changing due to the nature of the environment, and it is critical to stay ahead of the market conditions. Reading and adopting the principles in this book can help you maintain the leadership and dominance in your area of expertise.

Marchetti gives enough detail to support the beginner, plus also reinforces the advanced marketer that they are on the right track with what they are doing. She packs a lot into these pages, and readers will find it a valued resource, hopefully for many years. Marchetti is concise in her descriptions and directions, which I can really appreciate. She gives the insights, such as: The Secret is a Customer Point of View (p. 358) She does not pad the book with extra added content. There is no extra fluff. This book will teach marketers about the key ideas regarding creating digital traffic, leads, sales and ultimately, lifetime value.

Through the application of these principles, readers can learn how to sell with words and create effective sales content. Once they can identify the pain point, then they can find the solution, with sizzle, credible research, testimonials and the close. Here’s an example of a tip for creating SEO for the website: “Don’t put the name of your site in the Page Title.” Marchetti explains (page 244) that if you include this in the page title, you may be diluting your value of the other words, thus making the overall title too long. Setting up a monthly budget (p 340-3) is a very useful and practical how to, which many companies never finish setting up. These points are clear and easy to follow.

I’ve read hundreds of great marketing books over the years, and this is one that I will be happy to suggest for the beginning and advanced brand marketer who wants to stay in business, not just for this year, but for many years to come. If you don’t obsess over this, you’re not really in marketing.

Dr Mary Beth McCabe, Lead Faculty, Marketing

National University

Kindle Customer

5.0 out of 5 stars

Must have in your Digital Marketing library

Reviewed in the United States on July 28, 2020

This book gives you a really good overall look into all aspects of Digital Marketing - with real-life easy to follow marketing strategies you can put into play today!

A nice refresher and reference handbook for all your digital marketing - helping you to boost traffic, generate qualified leads, and increase sales - all with an emphasis on maximizing ROI.

Highly impactful and recommended for business owners who need to understand digital marketing, as well as "Seasoned Marketers."

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Alyssa

5.0 out of 5 stars

Great read for any marketer

Reviewed in the United States on December 20, 2020

The detailed discussion of lead generation strategy, and th dozens of lead generation offer ideas, makes this book especially helpful to marketing staff that may not really understand why their current marketing programs aren't producing qualified leads. Highly recommend!