Jeff Lerner Reviews:

Trevor Cowley

Audible Audiobook – Unabridged

Simon Sinek (Author, Narrator), Penguin Audio (Publisher)

4.6 out of 5 stars

20,380 ratings

#1 Best Seller in Computers & Technology Industry

Clark

5.0 out of 5 stars

Cliche, but true

Reviewed in the United States on January 15, 2018

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I've read and studied a lot of material over the last 2 years looking for answers to my life and business. What I didn't realize, is that I was looking for this book. While no book stands alone, this book puts the big picture together for me. Without a why I can find myself drifting from one opportunity to the next, with nothing more than fleeting excitement for a new idea. This book has inspired many thoughts as I read it, but it has helped me to truly put into perspective the age-old advice to follow your passion. It's not enough to follow your passion, you got to know why you're passionate for it. I highly recommend this book to anyone struggling to figure out what they want to do when they grow up. I'm off to read his follow-up book, Find Your Why.

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Nancy Ahyee

5.0 out of 5 stars

Everyone should read this!

Reviewed in the United States on December 9, 2017

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While the majority of this book is about companies and the people who lead them, it is completely relatable to your personal life outside of work. Years ago, I worked for a company led by a man who clearly started with WHY. The company was bought out quite a few years ago, but my former colleagues and I still talk about the founder and the company with love and devotion. We describe it as a once-in-a-lifetime opportunity that those who never experienced it couldn't possibly understand. My current company, which bought that former company, is much bigger so it's tough to compare, but I definitely believe that the leadership understands WHY as well.

I think everyone should read this book. Understand your company's WHY, your spouse's WHY, your children's WHY...and don't forget your own WHY.

#Farrakhan @simonsinek

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William Teh

5.0 out of 5 stars

Clarity begins with knowing your WHY

Reviewed in the United States on June 10, 2021

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Simon is an amazing thought leader, speaker, and writer. After listening to him for so long, I finally picked up his book START WITH WHY. A recommended reading from Shenoah Grove, Founder of the largest Texas Real Estate Investment Club.

Love Simon explanation of

1) The Golden Circle

2) The Tipping Point... Diffusion of Innovation

3) Apple's story of their clarity of WHY

Before I read this book, I thought I understood my WHY. However, Simon brought my clarity of WHY to another whole level. Simplicity is complicated. Maybe that's why so many people don't get it or have it.

If you are struggling to understand or find your WHY. This is a must read.

William Teh

Investor | Author | Entrepreneur

TTTrends Investments

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B. L. Keller

5.0 out of 5 stars

Learn Why Your WHY Is Important

Reviewed in the United States on August 20, 2021

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While the subtitle of this book (How Great Leaders Inspire Everyone to Take Action) suggests that the content is for leaders of large organizations, I believe the book's details can apply to all kinds of leaders and businesses.

The main mantra of the book is:

People don’t buy WHAT you do, they buy WHY you do it.

The book includes stories of many different companies. Some were successful, and others were not. The successful ones were led by individuals who strongly believed in something (they had a Why), which was the business's guiding principle. The unsuccessful companies may have started out doing well, but when they lost their focus on their Why, or if the person who had that vision left the organization, the business started to falter.

I agree with the author’s point that having a strong Why for your business can help that business be successful. I highlighted all the successful companies and individuals in the book and want to study them further. Here’s an alphabetical list of who I intend to examine:

- Apple & Steve Jobs

- Bridgeport Financial

- Ernest Shackleton

- Harley Davidson

- Henry Ford

- Ron Bruder — Education for Employment Foundation

- Southwest Airlines

- Thomas Edison

- The Wright Brothers

One key concept from the book that hit home with me was that when you have a strong Why you will naturally attract individuals to your business who share that Why. A strong Why will allow you to market based on these beliefs instead of using manipulative tactics like price, features, and benefits.

That’s what a WHY does. When it is clearly understood, it attracts people who believe the same thing.

Another central point Why is so important relates to hiring (or being hired). It’s essential to have everyone in an organization believe in the same Why to have the best performing team. This requires a leader who knows their Why and knows how to share the details of their Why with others.

While reading the books, I made some other highlights that I think were important concepts:

- “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”

- “WHAT companies do are external factors, but WHY they do it is something deeper.”

- “Why the product exists must first be considered and why someone wants it must match.”

- “If a customer feels inspired to buy a product, rather than manipulated, they will be able to verbalize the reasons why they think what they bought is better.”

- “Knowing your WHY is not the only way to be successful, but it is the only way to maintain a lasting success and have a greater blend of innovation and flexibility.”

- “No matter where we go, we trust those with whom we are able to perceive common values or beliefs.”

This book has helped me personally. I’m in the process of trying to start a business, teaching others how to use productivity software (so far just Microsoft Excel, but I have plans to branch out to other applications). My training content is specifically geared towards those who may be intimidated by software and computers in general.

I need to spend more time thinking about my Why, but my initial Why is that I believe anyone can learn to use productivity software; they need to get past any fear of using the software and computers. I think the biggest fear people have when learning new things is the fear of the unknown. I want to show people it’s not hard to learn to use software and computers if they take a little time to learn the basics. I want to help them convert the unknown to a known.

If you’ve thought about starting or are running your own business, do you know your Why? Is your Why evident in everything you do related to that business? If not, I would urge you to take some time to read Start With Why and to get clear on your Why.

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edsetiadi

5.0 out of 5 stars

Start with a purpose

Reviewed in the United States on June 29, 2021

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All habits are influenced by the environment and its triggers, according to Marshall Goldsmith. Influenced by what we are using our energy and attention for, where Greg McKeown teaches us to only focus on the essentials. They are influenced by our growth or fixed mindset, says Carol Dweck, which Susan Cain argues also influenced by our introvert-extrovert demeanor.

Moreover, any progress towards our goals depends on how we face what Steven Pressfield called the Resistance, in which Ryan Holiday suggest that they are in fact the way. It depends on how extreme we have ownership over our efforts, as illustrated by Jocko Willink, how we can screen through the cognitive biases described by Daniel Kahneman, and how we can fully utilize our brain's capacity as trained by Jim Kwik (mind), hack our body like Dave Asprey does (body), and approach it with a monk-like attitude as taught by Jay Shetty (spirit). And in the end, change, says Robin Sharma, is hard at first, messy in the middle, and gorgeous in the end.

But underneath them all, lies the very first foundation that keeps the structure of any effort or change to remain strong throughout the journey: the underlying reason, the life's calling, the fuel for the passion, the higher cause, the sense of purpose, or in short, the WHY. "It is the cause, not the death", said Napoleon Bonaparte, "that makes the martyr." And while our life's quests and struggles are not as extreme as life and death, without the WHY none of the above matters. This is WHY this book is so important.

Much to my pleasant surprise, this book is nothing like the contents that I’ve been accustomed to with the author, Simon Sinek, in his brilliant podcast interviews. While it is still based on psychology and its applications in sociology, it is heavily tailored to business, innovation, and its marketing approach, akin to Charles Duhigg's the Power of Habit.

And it fits. Because there’s arguably nothing that can illustrate the power of WHY better than business and innovation stories, from the "cult" of Apple and Harley Davidson, to why Honda need to create a second brand for their luxury cars, why TiVo failed to reach a tipping point, to how the Wright Brothers can invent the first aeroplane with no funding and minimum expertise while Samuel Pierpont Langley with his all star team and government funding failed to do so.

All of this are analysed with tools that can be applicable to anything in life. Tools such as the celery test, the school bus test, the golden circle, or the golden pyramid with the WHY-level at the top, HOW-level in the middle, and WHAT-level at the bottom.

Because when you want to lose weight and start living a healthy life, you need a WHY. If you want to stop smoking, you need a WHY. If you want to start up a company, volunteer to help the poor, pursue a PhD, train to win a race, enlist in a military service, organise a mass protest, or want your organisation to last for decades, everything need a strong WHY to keep the cause alive. And this book analyses it very well.

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Mike Hales

5.0 out of 5 stars

As good as everyone tells you it is

Reviewed in the United States on August 12, 2020

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I had watched the Ted Talk, seen many interviews and had almost become blase about this book. Now, having taken the time to read it, everything in terms of praise for it is totally merited. The central tenet isn't simple to grasp at first but Sinek gently repeats and reiterates and then it clicks and like stepping through a door you're in a compelling new place. I quickly realized that perhaps only one or two companies I've worked for all have a why, in my mind it's heart,soul or a true purpose. Something that embues everything a company does from decorating its office, who it employs, how and what it pays them, through products and ads to its service model, that delicate yet powerful thread that ties everything together.

Great read, inspiring, energizing though be warned you will start to question not only your why but also your employers and you may be disappointed but not in this book.

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Nik

5.0 out of 5 stars

One of the few books capable of changing your perspective in life.

Reviewed in the United States on February 27, 2020

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I've always heard about Simon Sinek and decided to make the effort to hear what he had to say. I believe it was a Ted Talk "start with why" if my memory serves me correctly. What he mentions about the importance of the core, fundamental reason why people and companies do what they do is very logical, deep and applicable to so many aspects of life that it's not even funny.

Now I was never one to put out myself to read certain books, but at the same time it's never good to be ignorant no matter who you are and how much you think/believe you know. So I made the sacrifice to get this book with a simple approach: if it turns out to be a great book, it's a keeper, but if it isn't, at least I've gained that bit of experience and now know better and what to expect in the future.

Back to my point on why this is applicable. Example: a lot of companies are struggling like hell (don't let their size or highly complex financial statements fool you) to sell their products and services but it's not solely that the product or service isn't good (although in most instances that's the case). It's down to the reason WHY the product or service exists in the first place. Is it there just to drive product and sales or does it exist to bring people value by making their lives easier in a significant, unforgettable and impactful way for the long term? Think about this for a minute. If they developed it just to push sales, they'll always struggle no matter what-- making dumb, shortcut decisions because it was made FOR THE COMPANY and not THE PEOPLE, meaning it was done out of SELF and not SELFLESSNESS. Having a product or service that exists to make someone else's life better in some way is guaranteed to yield greater results and not just financially.

This is just one of the many things to learn from this book and I absolutely highly recommend it. Consider it one of the many books out there that are absolute gems.

Kayla J. Hammer

5.0 out of 5 stars

One of the best books I’ve read in years!

Reviewed in the United States on May 13, 2021

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Ok I’m not going to reck this for anyone but this book was suggested to me by a someone I deeply admire, and it did not disappoint. It gets to the root of my people start things and why somethings fail. I’m in May and have already read nearly 50 books this year and none and I mean none have gotten me more excited and motivated than this book. I can clearly identify my why now and feel like I can get back in the right direction! If I could give this book more than 5 stars I would I is that good! Do not pass this book up!

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Crystal

5.0 out of 5 stars

This is a fantastic eye opening book for managers and leaders.

Reviewed in the United States on May 9, 2019

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This is a fantastic eye opening book for managers and leaders. Read it end to end and read it often. Make it a part of who you are as a manager. Your employees will thank you for it and your company will thank you for it. Enjoy!

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Veasna MEAS

5.0 out of 5 stars

Golden Circle of your brain

Reviewed in the United States on January 29, 2020

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First, I would address the concerns to the cynics and narcissism out there. I heard your concerns, it was good, but you guys intended to compare this to another ones. It is like when you are doing something is the best to compare and compete with other plays. It is seemingly like that, you wanted to win over right. It will feels good to win over right. However, there such a winning is not a game in this field of this book. Maybe it’s in sports, but not business or building your relationship with your partners, not at all. You can’t winning in this field alright.

Second, It’s like this book an example guiding you to know GOD(for those believing in him), what is his vision and goals and mission for GOD. And you started like what do I do for GOD to allow me to live eternal life with him or is there any metrics to act and say things, so GOD loves me! The answer is no one knows it. The only way to know it , is when you are doing it consistency in your life, like treat one another like you wanted to be treated....if you believe this will is the Just Cause for you, you will commit to it no matter what.

So is this verse similarly to the true fully meaning of Empathy and Perspective in our modern world? If we practice it, we will get it.

Third, just to remind all of clinics that no one is perfect in this world. We are all trying to be better than who we were from yesterday, to be better in empathy, respect, support, love, offer a hand when needed.....

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VINE VOICE

5.0 out of 5 stars

Eye-opening and inspiring

Reviewed in the United States on May 18, 2019

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In this book, Simon Sinek presents his ideas about what he calls the "Golden Circle". The concept of starting with WHY, at the center of the circle, on only after going to HOW, the first inner ring, and then the WHAT, the out ring, is brilliant. Simon does an analogy of its Golden Circle and the human brain. Notwithstanding his arguments for that makes sense, they are more anecdotal than based on scientific evidence. The book is also very repetitive. It could be shorter and still send the same message. Despite these points, Simon does a great job on using his concepts to explain the success of great leaders and the companies they founded, like Apple, Harley-Davidson, Southwest and so on. It is really an eye-opening and inspiring book. The kind of book I think everybody should read in their lives. I strongly recommend it.

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Reid McCormick

5.0 out of 5 stars

People don't buy what you do

Reviewed in the United States on March 20, 2015

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“People don’t buy what you do, they buy why you do it.”

Every once in a while I will pick up a book, look at the title, and know everything I need from the front cover. When I picked up Start With Why by Simon Sinek, I was certain I figured out the entire book: knowing why you do something is the most important thing. Was I wrong? Not really, but surprisingly I could not put the book down.

Success in the business world is nearly magic. You can gobs of money and loads of talent and still be bankrupt in a year. History is riddled with huge companies failing while small startups become huge successes.

Through his book, Sinek shows us success: Apple, Microsoft, Southwest Airlines, Wal-mart and others. He explains that these successes were built around great people who inspired others: Steve Jobs, Bill Gates, Herb Kelleher, Sam Walton, etc. These people may not have been great at business, in fact some did not know how to put together a business plan, but they understood what was most important to them. Once some of these men left their position, their business immediately began to flounder, mostly cause the company and its leader forgot their central purpose.

For a simple concept book, Start With Why was rather fascinating. It prompted me to look at my own work again; to remember why my career and how things will be better if I remember the “why.”

I think this book is a great book for any one in or seeking a leadership role.

“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.”

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Anil Gathala

5.0 out of 5 stars

Each chapter has a valuable 'WHY'

Reviewed in the United States on June 21, 2020

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I loved this book, very inspiring! It delves deep into various facets of ‘great leadership’ and offers a wealth of actionable insights. All centered around one core theme, “start with WHY”. In fact, I loved it so much that I ordered three copies of this book to gift to my close friends.

Addressing some of the comments from the other reviewers, I mainly see two concerns:

1. All the concepts are presented in the TED talk already, so we can skip reading this book.

2. There is a lot of repetition in the book - repetition of the same examples/concepts over and over again.

I have seen Mr. Sinek’s famous TED talk before as well as after reading this book and here is how I compare them. The TED talk is an excellent trailer for the material offered in this book. Mr. Sinek (in this book) presents the “WHY concept” as a framework and then shows how this framework can be applied to different phases/aspects of leadership. “Decision making”, “Trust”, “Authenticity”, are a few leadership aspects that he expands on. Since the same framework is applied to many different aspects and scenarios, we do find that some text and examples are repeated. However, if we patiently continue, we’d find that there is a new, different point being made in every chapter. Overall, regarding the above two concerns - I disagree with the first, while I do have to partially agree with the second.

The book teaches a lot about leadership. Here is what you’d learn in each chapter. In other words, here is my ‘why list’ for this book:

1. Why ‘decision making’ can’t always be data-driven?

2. Why leaders who choose to inspire (as opposed to those who manipulate) command ‘loyalty’?

3. WHY is the center of the ‘golden circle’. Introduction to the golden circle.

4. Why does the human brain/thinking align with the golden circle? The biology of it.

5. Why and how good leaders achieve ‘authenticity’?

6. Why and how good leaders manage to earn the trust of their followers/team?

1. Why good leaders hire for culture-fit rather than for mere skill?

7. Why do greater leaders have this charisma, due to their ability to communicate ‘their why’ clearly?

1. Why focusing on early adopters is important? Law of diffusion of innovations.

8. Why and how good leaders build partnerships with (how-to) people who can execute the vision to reality?

9. Why good leaders should do ‘what they do’ (your actions/results) to reflect their ‘WHY’ (vision)?

10. Why leaders use their ‘WHY’ (vision) to filter their decision making?

11. Why and how good leaders are successful (and feel successful) every day?

12. Why good leaders/companies impart their ‘sense of why’ into their culture?

13. WHY of an individual depends upon his past and upbringing. Mr. Sinek’s WHY.

14. WHY can keep you going on a long journey in-spite of failures.

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MeMe

5.0 out of 5 stars

Highly recommend

Reviewed in the United States on July 10, 2020

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Simon Sinek describes in his book "Start with Why: How Great Leaders Inspire Everyone to Take Action" how leaders and companies should work as a series of circles, i.e. "The Golden Circle" - the why, how, and what. This idea explains why organizations and leaders inspire the others. Everybody knows what they do, some know how they do it, very few people know why they do what they do. The way we communicate, think and act is very easy: we go from the clear things we know to the more fuzzy ones. The WHY theory gives us the ability to communicate why we are doing certain things, helps entrepreneurs take better decisions, as well as individuals in the every day life.

All in all, the most important fact Simon Sinek is trying to point out is that the way something is communicated must be believed in, explained, and people accept it for themselves, because THEY believe in it. It is a very inspiring, enlightening and insightful book that I would recommend to anyone!

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Dale Young

5.0 out of 5 stars

Much more than the TED talk

Reviewed in the United States on November 8, 2019

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I have watched Sinek’s TED talk at least 25 times over the last 5 years, always gleaning a bit more understanding. I assumed that the book would essentially be that plus more of the same. I assumed wrongly.

The book has many more details, more examples, and more practical wisdom than the TED talk. It also has great application to organizations that are growing.

What would be excellent would be an update; the examples that Sinek provides in the book (published in 2011) are a bit dated from today’s (2019) perspective. He mentions Apply a lot; but from the point of view of the book Steve Jobs is still alive and CEO, Ballmer has replaced Gates as CEO of Microsoft, and AOL is still in existence (but he definitely foresaw that end was coming).

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Art

5.0 out of 5 stars

This is a great book

Reviewed in the United States on November 11, 2019

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I loved every page of this book. The message had a personal touch on my life. Once you read the book you will understand how important it is to start with why. It truly shapes everything that follows. Want to start working out? I know a lot of people fail to maintain that goal. Simon Sinek (author) will explain how people can reach their vision with "why". There are many concepts in this book like the celery test, school bus, law of diffusion, limbic brain and the neocortex, discovery, invention, success and many more. I gaurantee that if you are in a leadership position, and you apply the knowledge from this book, you can develop your organization to success.

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C. Francis

5.0 out of 5 stars

Your Why

Reviewed in the United States on March 21, 2021

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There are few books that come along and fundamentally change the way I think about leadership and purpose, this is one of them. If you read no other book about leadership and more importantly about discovering your passion, your WHY, this is it.

I have had this book on my shelve for some time now. I was intrigued by the title and some of the the reviews but never really thought much beyond that. Wow was I late to the party. I wish I had read this the day I picked it up.

Leaders, companies, an individual’s success, simply put, rest on their WHY...

Before reading this book, I never knew why the mojo was gone, now I know, the Split, I am it and like the author, didn’t know what it was, now I do. Read the book to see what I am talking about. You will not be disappointed. It will change you, certainly did change me.

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Stacie

5.0 out of 5 stars

Great find

Reviewed in the United States on August 5, 2019

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I find book reviews always difficult to write for some reason. How I picked this book was totally random-the cover looked cool or it was in the ‘related to’ section of the app. Now, the book itself came exactly as expected: On time, brand new and no odor. I am very picky and won’t accept books that smell moldy, smoky or any other strange odor. After finishing the book, I can say that I enjoyed it every much and searched for any sequels or more related type books. Highly recommend the seller and the book. Happy Reading!

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Janne Piiroinen

5.0 out of 5 stars

I liked mostly about the definitions

Reviewed in the United States on May 14, 2017

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Right of the bat this book went to “why didn’t I read this earlier?” –category, which I now actually created on Goodreads now for this kind of books that resonate very deep in me.

I’ve been familiar with Simon Sinek’s Ted Talks. This book dove much deeper than that, which was exactly what I was expecting. Whole book was captivating reading experience despite the fact that they were mostly running around a few certain examples of companies, and especially leaders around of those companies.

From the beginning thought, I liked mostly about the definitions.

“There are a few leaders who choose to inspire rather than manipulate in order to motivate people.”

I dislike the word motivation, because the motives behind the action are rather unknown. Simon Sinek wonderfully described why I disliked motivation that much: because it does not tell very well the intent behind and is it for the good. Simon Sinek also managed to capture the difference between inspirational leader and someone who just manipulates action.

Another thing is focus. Focus to the why and focus to what really matters.

“When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.”

This book points the way towards your why, so I recommend it with the full 5/5 stars.

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Jay W.

5.0 out of 5 stars

So simple so powerful

Reviewed in the United States on November 22, 2019

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This book was inspiring and eye opening. When I lost sight of my Why I lost my purpose but didn't know it. Being lost is confusing and you start to depend on others to explain your purpose. Something that just adds more confusion. Now if I feel lost I know I wandered from my Why and just need to take a breath and revisit it. Thank you for sharing such a simple yet ectremely powerfully concept.

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CloudSourcerer

5.0 out of 5 stars

A simple and powerful concept

Reviewed in the United States on January 4, 2022

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This book is clear in its philosophy and builds a compelling case for WHY the idea can help us understand human behavior and choices and how to make better choices about what to do and how to do it in order to conduct business from an authentic and inspiring point of view. Really great read!

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Ampersand

5.0 out of 5 stars

This book changed everything for me

Reviewed in the United States on January 5, 2019

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Well. The TED Talk that became this book changed everything for me. The book deepened my understanding and has become a constant reference.

I write. I write speeches and op-eds and ads and blog pieces and articles. I write a lot. I write for myself and I write for other people. And at the heart of everything I write is a Why. Once I understood this, my work got better.

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Scott C. Kuyken

5.0 out of 5 stars

Why Why is important

Reviewed in the United States on June 27, 2020

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This book was a wonderfully inspiring book. it makes you want to go out and change the wire right now. That said what you always have in the back of your mind is this really all it takes to change the world? Of course the answer is no, but starting with why may be one of the essential ingredients. You will probably get the gist of this book by watching the authors TED talk, but I didn't find it as repetitive as some other reviewers seen to think, although he does mention the same things over again. All in all it was well worth the read and gives you a lot to think about, and I will be getting his sequel, Find your Why.

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Mohak Vashi

5.0 out of 5 stars

Must Read Book

Reviewed in the United States on August 9, 2021

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The author utters the same platitudes over and over. The main concept is that persuasive argument starts with connection, then emotions, then facts. This goes back to Aristotle and is nothing new.

The plus-value here would come from present real world illustrations, but this is where he trips himself up in self-contradictions.

For example, Apple Inc. is great because they are so original, i.e. they don't just copy and refine, they truly "innovate." But Southwest Airlines totally copied and refined Pacific Southwest Airlines (PSA) including the name, the concept, even the stewardesses in the go-go boots, and PSA the true innovator is long gone while Southwest thrives.

So the details of the "why" become circular reasoning: if you are successful then you must have started with why, where "starting with why" means doing whatever it is that makes organizations successful.

Guillermo Ramhorst

5.0 out of 5 stars

Para encontrarle sentido a tu trabajo y a tu proyecto

Reviewed in the United States on April 26, 2020

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Por qué hago lo que hago, por qué me levanto cada día a trabajar. Como encontrar motivación. Como bien dice el libro es difícil de explicarlo con palabras, porque la parte del cerebro que conecta no es la que maneja el lenguaje. Muy interesante lectura sobre encontrarle sentido a tu vida profesional y para analizar si conectas o no con tu trabajo, la empresa, y entonces en qué trabajo y qué tipo de empresa querés trabajar o fundar. Excelente lectura de liderazgo. Si bien los ejemplos son muy repetidos, de todos modos el modelo del Golden Circle y el desarrollo conceptual está excelente.

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Amazon Customer

5.0 out of 5 stars

A Great Idea!

Reviewed in the United States on April 30, 2015

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There are not many people that instantly reach you and holds your attention when you hear them speak. At least not for me. I listen to many leadership, motivational, Positive thinking speakers. And I am always searching for the next book that will change my life.

Start with why really resonated with me because I have been searching for why I have not been able to get out of my current rut in life. I have lost my passion for things I love and this book from Simon’s perspective was perfect. He teaches the concept of The Golden Circle. Why, How and What.

Why do we do what you do?

How do you do it?

What is it that you do?

And without going into too much personal detail I realized now what was missing. I just like Simon had “lost” my why for doing the things I loved and needed to do.

I really love the way Simon speaks. He is serious when needed. He throws in humor when appropriate. He makes you think, laugh and cry with his stories. Not only was his book enticing but he made me want to know more about who he was but also about the people he mentioned in the book. To me that makes a great read.

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Kindle Customer

5.0 out of 5 stars

Somehow obvious

Reviewed in the United States on January 24, 2018

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If you're a leader this book tells you what you've always known on an instinctive level. It gives you an opportunity to reason about it and a remember why you do what you do. If you're a how person it can help you tease out from those above you the wise that help give your daily work more meaning and so can improve both the quality of it and your satisfaction.

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William McPeck

5.0 out of 5 stars

Focusing On The Why

Reviewed in the United States on November 15, 2014

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I was inspired to buy this book after viewing the author's Tedx Talk about "Why." This book is about leaders who lead and who inspire others. With 711 previous reviews, I doubt there is much I can add about the book's actual content that has not already been written by another reviewer.

I was attracted to this book because as both a practitioner and thought leader in the employee wellness and wellbeing space, I recognize that for many worksite wellness and wellbeing programs today, the "Why" behind the program is not clearly identified and articulated. The program's "Why" is also not clearly differentiated from the program's "What" and "How." My decision to buy the book was rewarded. I was not disappointed in the book and now have new materials and thoughts I can use to help employers identify their program's "Why."

If you are a student of leadership or want to better understand the role of inspiration in organizations and life, this book should be a must read for you. The author clearly makes the case for why we should focus on the "Why."

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M. DiFabio

5.0 out of 5 stars

Great book with a blueprint forward

Reviewed in the United States on December 18, 2018

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I originally saw a video with Simon Sinek talking about millennials and how to inspire them to grow professionally. After doing some research about him I found this book and I was not disappointed. It introduces a critical way of thinking for any entrepreneur and/or leader by turning focus on why we do what we do, and how it is distinct from the what and the how. I plan in reading it again to better commit things like the Golden circle and the Celery test to memory (concepts that he introduces in this book) and use those lessons to inspire others in my company.

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Bob Watts

5.0 out of 5 stars

Changed my life.

Reviewed in the United States on December 28, 2014

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As far as I am concerned, this is the premier business/marketing book of our time. It is liberating. It is inspiring. There is freedom between those covers.

Too many of us today are doing jobs that we should not be doing and following marketing recipes that do not work - that never worked, but we kept trying to force it. Mr. Simon will set you free from those bonds.

The author thought he was just writing a business book, but he really wrote a book about how to live a life that counts.

To the author: Thank you. You have changed my life. I was already doing some of what you have so wonderfully written, but you gave wings to my plans and in less than 6 months, I can clearly see the rewards - and all I have had to do was to be myself, let others see it and become my ambassadors! If I could shake your hand, I would be honored, but I would likely hug you instead.

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