Jeff Lerner | Drive: The Surprising Truth About What Motivates Us

Drive: The Surprising Truth About What Motivates Us

by Daniel H. Pink


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The New York Times Bestseller that offers readers a new paradigm-shifting way to think about motivation by the author of When: The Scientific Secrets of Perfect Timing

Many people believe that rewards such as money are the best way to motivate others. This is known as the carrot-and stick approach. This is a mistake, according to Daniel H. Pink (author To sell Is Human: the Surprising Truth about Motivating Others). He argues in this new provocative book that high performance and satisfaction at work, school and home is a result of a deep human need to control our lives, learn new things and do better for ourselves and the world.


Pink draws on over four decades' worth of scientific research about human motivation. He reveals the disconnect between science and business, and how it affects all aspects of our lives. He examines the three elements of true motivation--autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.