Jeff Lerner Review by Young Min Kim

This book truly informs AND motivates. The most comprehensive business guide I've read in years!

Reviewed in the United States on March 25, 2021

First, I'm not in the usual demographic that listens to podcasts by JLD's generation. I've enjoyed a couple of different successful careers now, and I don't easily become a fanboy of who or what's hot at the moment. I've had a podcast since 2009. It's connected me with a lot of business over the years. I'm not a newbie. I know what needs to be done to achieve the level of success that JLD and others have with this platform. I've excelled at some parts, but have mediocre performance and attention in others.

I started listening to EOFire podcast in 2014. I enjoyed many of the interviews, but was unimpressed at the time. I found JLD to be very likable, but just okay as a podcast host. He did have great guests on his show, so I continued to listen over the years. What really impresses me about JLD is that he steadily improved as a host over the years. His insight became sharper. He learned to bring out the best in his guests. Now the book...

As I read through The Commone Guide to Uncommon Success, I relived JLD's path, as I've been an observer. The book is written out of nothing but sheer integrity and transparency. I've thoroughly enjoyed the way JLD takes the reader behind the scenes to share his emotions, his thinking that led to the next step on his journey. He hasn't held anything back here.

Let me tell you the best part of the book: JLD has motivated me to do the things I have not wanted to do that lead to success. He's done this by connecting the dots between each activity he espouses and the outcome.

There are lots of great teachers out there. JLD is that, but more importantly, he inspires and motivates. He is generous with his knowledge, transparent about his success, yet a humble man.

This book has given me more clairity on my path moving forward than I've had in a very long time. I'm grateful for JLD for sharing his story and more specifically, his common path to uncommon success. I will read this book many times more. It will remain a main resource in my business library. If you only read one business book this year, this is it.

BTW, I've never written such a strong endorsement of a book in my life. This one deserves it. Just read it!

38 people found this helpful

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Reviewed in the United States on March 24, 2021

I received the book yesterday on the release date and I’m only through chapter 7 thus far, but I have to say this book is exactly what I needed. I must be the authors perfect avatar, because everything he’s spoken to that’s far is right up my alley and encompasses all that I need to work on to grow my very infant idea/business.

One of my favorite aspects of the book so far is that instead of just giving statements and recommendations on what “needs to be done”, The author follows that up with more detailed instructions of how to go about it. For example, most new entrepreneurs realize they need to create an avatar of their perfect customer. But I have never seen a more thorough guide us how to come up with that avatar than I have in this book.

I am excited to get through the rest of the content and push ahead with actionable goals for my business, as I believe this information will help me with clarity of where I’m trying to head and who I’m trying to serve. Thank you!

7 people found this helpful

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JJ88

Warning! This Book could change your Life

Reviewed in the United States on March 24, 2021

I’m a huge fan of John Lee Dumas, having listened to his EO FIRE podcast for severals years now. I feel like listening to his podcast on a regular basis really helped me gain the mindset to become a successful entrepreneur, and am proud to say I have been one for many years now.

Once this book was announced it was an absolute no brainer for me to pre-order a copy for my ever-expanding library of business, success, and self-help books.

All of the information contained in this book is practical, useful and always well presented (just like his podcast).

If you want a clear roadmap to take any area of your life from mediocre to outstanding, this is the book for you.

7 people found this helpful

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Reviewed in the United States on April 5, 2021

This book is the first business book that has ever actually gotten me to take serious action! Chapter after chapter the steps and why made perfect sense. Because of this book, I am relaunching my podcast and I feel like I am doing something meaningful.

If you really want to accomplish something in the world of business, this is a book you MUST get. I have the audiobook too. Oh and I keep buying it for friends.

For example, in the Find Your Niche chapter, John explains in a REAL way what it means to niche down until it hurts. We have heard this phrase forever but now it actually has meaning. Then he explains what finding your niche means. Then he gives direction on how to do it. Then he gives a real-life example of it being done.

With this book, you will actually learn!

Renee'

3 people found this helpful

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If you're an entrepreneur, this book will become your Entrepreneurial Bible!!!!!!

Reviewed in the United States on March 24, 2021

No one path leads to success whether you're a starting out or seasoned entrepreneur. Every journey looks different, but there's definitely a common path to uncommon success - a set of strategies that most successful entrepreneurs follow to get from point A to point B on their journey. If you want strategies that have been true & tried by the world's most successful entrepreneurs (3K of them to be exact) whom John Lee Dumas interviewed on his "EO Fire" podcast, run (don't walk) to get this book. You will save yourself a ton of headaches and $$$. John Lee Dumas had spent almost 500 hours writing this book and distilling all of these strategies and tactics and putting them into a 17-step plan. If you follow this step-by-step plan, the success in your pursuit of your entrepreneurial journey isn't only possible - it's guaranteed. It's a no-brainer to get all of this wisdom John had collected over a decade all in one book, for a price of one book. Don't think twice - get the book, read it and put in the time to implement everything John suggests in order to see your dream become reality.

2 people found this helpful

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Andrew Darlow

An Incredibly Valuable Guide for Content Creators

Reviewed in the United States on May 2, 2021

I’ve learned that following the actions of successful people who are doing the types of things I would like to do is one of the best ways to become successful.

In this book, JLD does just that in over 200 pages of plain language by telling his story in detail, and by explaining how others have also achieved their goals and dreams.

I particularly like when he tells the story of other entrepreneurs like Hal Elrod. They are like mini “Entrepreneur on Fire” podcast interviews, and really help to illustrate the ideas he is covering.

As a long time listener of John Lee Dumas’ podcast, Entrepreneur on Fire, I also value the mistakes and struggles that John and his guests often share. That theme is covered pretty extensively in the book, which adds a lot of value.

The idea of mentorship is another theme that comes up often in the book, and I feel as though JLD and his soon-to-be wife Kate have both become mentors to me over the years through email, in person/Zoom meetings and their outstanding online course and community, Podcaster’s Paradise.

The advice he offers re: masterminds is also pure gold. In fact, that section alone is worth many times the cost of this book if you implement the ideas shared by JLD and others. He continues later in the book by covering other income-producing content, including: courses, virtual summits, paid challenges, physical products and more. And the information he and Amy Porterfield share on building and managing virtual teams is just amazing.

He also details one example of a service he created for podcasters that did not work out as he had planned (and why that was actually a blessing in disguise).

The information in Chapter 7 on how to build a Content Production Plan is also outstanding. It’s rare to have a peek behind the curtain to see how someone has been able to create thousands of podcasts and probably tens of thousands of other content items since 2012.

In that chapter, JLD also discusses specifically how he was able to get the book done, and how he worked through some roadblocks. He also explains the benefits of publishing an income report since 2013. He even shares the text of an invitation letter for prospective guests, which I found to be invaluable.

The information about reviewing the actions you take is fantastic, and the part about how he and Kate were able to take vacations up to 90 days in length and still keep their business running profitably was amazing!

Another golden piece of content is the two page overview by Pat Flynn on Creating Content at the end of Chapter 8.

I also found the information on Sales Funnels in Chapter 12 to be eye-opening. As someone who is familiar with a lot of JLD’s products, I can now better understand how he has been making everything work together. And JLD’s step-by-step process for igniting podcast traffic in Chapter 14 is extremely detailed,l and very valuable for anyone who would like to book more guests and/or be a guest on more shows.

The outstanding information on financial management is another reason why I will be referring to this book for years to come.

I highly recommend The Common Path to Uncommon Success for anyone with a dream to make a positive difference in the world by sharing their stories, advice and/or knowledge.

One person found this helpful

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Keith Williams

Stop reading review...Go buy this now! Buy two and give one away!

Reviewed in the United States on March 28, 2021

As an EO Fire listener for years, and the owner of both the Freedom and Mastery journals, I knew that this book would be a great read and and a great resource as I find my way down my entreprenuerial journey. That being said, JLD has completely blown away my expectations with this work.

Although this book is perfect for podcasters and online businesses specifically, the principles in it can be applied to absolutely all aspect of business. I have already shared this with my friends on facebook and instagram, lended out my hard copy to family members, and listened to the Audible version twice, and I've only had the book for 5 days! I've already shared insights from this book with some of my friends that run their own businesses as well in a variety of fields that include construction, fitness, health & Beauty products, and the apparel business.

He has put together, as promised, a step-by-step guide for people to follow to that will help them achieve their goals. There's no gimmicky, "do this and you'll be rich next month," but there are a lot of, "do this now and consisitently for a long time and you'll find uncommon successes!" Steps like, niching down until you have the potential to do what no one else has done in a business sector before, identify and define your perfect customer, "batching" work to do more that seems possible. JLD doesn't sugar coat anything but is crystal clear, do the right things, in the right order, and find the right people to support you (mentors and/or mastermind groups) and put in a lot of hard work and success will follow.

His story alone would be insipiring and also be an incredible path to follow, however, he didn't just stop with his story as he found 16 other huge names in the entreprenuerial world to contribute parts of their story to this book.

He has made the path to uncommon success a clear one that all who chose, may follow.

Reading this book could be a life changing event for you. It is literally a Red Pill/Blue Pill moment...Choose the Red Pill!

As I encouraged in the title, buy at least 2 copies now, because I know that you'll want to give at least one copy away to someone!

One person found this helpful

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Kent A. Sanders

A simple, step-by-step pathway to success

Reviewed in the United States on March 27, 2021

Every once in a while a book comes along that is so simple and straightforward, you wonder why someone hasn't written it before.

"The Common Pathway to Uncommon Success" is that book.

John Lee Dumas has distilled a decade's worth of hard work and wisdom into a system that anyone can follow in order to achieve financial and personal success. The book is fun to read, filled with great stories, and will give you a clear way forward to the life you want.

John, many thanks for taking the time and effort to write the book so we can all benefit from your wisdom!

One person found this helpful

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Reviewed in the United States on April 26, 2021

In the world of "how to achieve success," content is split into three categories:

(1) people who talk about success enough that people perceive them as successful even though they haven't built a single successful business or product,

(2) one-hit wonders who struck gold once but haven't been able to replicate it, and

(3) people who have achieved success multiple times in a variety of ways.

While you can technically learn from any of those folks' experiences, I prefer to pay the most attention to people who fall into category 3. John Lee Dumas is one of the best examples of self-made and repeated success and The Common Path to Uncommon Success presents a blueprint anyone can use to succeed.

All you need to do is add the effort.

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Kathe

My only complaint is....

Reviewed in the United States on April 7, 2021