Joe Farinella Jeff Lerner Review
Meet Joe Farinella. He came to ENTRE 6 months ago because he wanted to learn the skills and gain the support to create freedom in his life so he hadn’t have to worry about taking time off work or going on vacation. He is so appreciative of his ENTRE coach and the group he’s working with to keep him accountable in his training. They feel like family to him.
Welcome to another episode of Millionaire Secrets where we will be joined by the great Raul Villacis!
Raul is an entrepreneur, educator, coach, speaker, author, the CEO of ARG, and the creator of ‘Next Level Experience’.
Raul is one of those unique people who really do it all - a jack of all trades!
Over the years Raul has worked with some of the biggest names in personal development coaching, marketing, and real estate and has started a global wave of male re-empowerment.
But Raul hasn’t always lived a superhero lifestyle.
Even entrepreneurs who appear completely invincible can be hit by life, and hard.
Raul has experienced a midlife crisis, a difficult upbringing, losing his fortune, and having to rebuild it.
But these trials and tribulations are exactly what led him to his calling…
Working with others who are going through a dark time as he did and helping them to realize it’s OK to be vulnerable.
Raul is here to help every man find their edge!
“That edge is something either you have or you don’t. Maybe you had it at one point and you lost it, but you can’t buy it”.
By taking you to the next level, I can also take your businesses to the next level with you.
If you're interested in knowing more about Raul Villacis’ inspirational success story and how you can find your edge, this is for you…
Discover How Raul Villacis Rebuilt Himself!
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Joe Farinella Review
The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
Audible Audiobook – Unabridged
Reid Hoffman (Author), Ben Casnocha (Author), Kaleo Griffith (Narrator), Random House Audio (Publisher)
4.4 out of 5 stars
A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.
LinkedIn co-founder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why?
Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.
These are the very same skills professionals need to get ahead today.
This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or are launching your own venture, you need to know how to:
Adapt your career plans as you change, the people around you change, and industries change
Develop a competitive advantage to win the best jobs and opportunities
Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships
Find the unique breakout opportunities that massively accelerate career growth
Take proactive risks to become more resilient to industry tsunamis
Tap your network for information and intelligence that help you make smarter decisions
A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.
How to run your career like a startup
Reviewed in the United States on November 17, 2013
While this book says the same thing as a million books on professional success and the same thing as another million books on entrepreneurship, I'm giving the combination 5-stars since it is a fun and useful read with a few new frameworks (such as Plan ABZ). Here is the gist of the book:
1. (Problem) The macro forces of globalization and technology means you can not rely on your employer for a lifetime of employment and learning.
2. (Solution) Given this new reality, you need to run your career like a startup runs its business.
3. (How) Here is how to act like a startup:
a. Never rest on your laurels or give up - hustle (but don't be a hustler) and persevere
b. Pay attention to your competition, striving to own a niche they cannot or do not serve
c. Have a permanent beta mindset: Pursue opportunities by taking intelligent and bold risk (have a Plan A that you specialize in, always be experimenting with Plan B to pivot if desirable with the knowledge that you can always fall back on the safe Plan Z)
d. Build a broad and deep network from which you can collect and synthesize information. Especially build relationships that expose you to different worlds. Share proactively.
e. Have well-planned, prioritized goals AND be flexible
f. Spend time on an ongoing basis figuring out what customers value and pay attention to WHY things are working or not working the world around you
g. Work in markets with natural momentum
h. Join or start groups of high-quality individuals with shared values
68 people found this helpful
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but it would best for you to discover and enjoy
Reviewed in the United States on August 14, 2017
I have been a student of personal leadership and found that this title effectively describes insights and strategies for the current state of entrepreneurship and career development. I was immediately sold on the value of this book when I read the use of the idea of being in permanent beta, that we are all a work in progress. The book continues with additional gems of wisdom, chapter after chapter. I could go on, but it would best for you to discover and enjoy.
Within the first chapter, I stopped for a moment to immediately order another copy, sent to my daughter, who had just graduated university.
15 people found this helpful
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Reviewed in the United States on June 26, 2012
This book was truly motivating. Mr. Hoffman did an amazing job in motivating fellow entrepreneurs and ambitious people. What was great was that he broke up the book into different segments and really focused in on the point he was driving home in each segment. Needless to say, I felt his biggest push was on networking. He emphasized this greatly throughout the book but especially in the chapters that discussed networking. He didn't fail to stress the importance of networking and speaking with other people constantly to bounce ideas and information. I have to say that after I read the book I started to utilize LinkedIn (his baby) a lot more than I have done in the past. I am very happy that I have done so.
Of course, another central role in the book was to take charge of your career and to CREATE opportunities. The author keeps us into it with different examples of different success stories that have followed these leads and principals. It definitely helped me and I'm sure others, to open their eyes and work harder and seize more in my career. In addition, he taught me how to focus sharply while still being flexible for necessary change. He brings examples at how today's business environment is very different that the previous generations and how we need to be ready for it more than ever.
I highly recommend this book to anyone looking to achieve greater heights in business or any other personal project. It is a very easy and enjoyable read and I think that everybody would be able to gain something valuable from it.
11 people found this helpful
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Reviewed in the United States on July 31, 2017
I follow Reid Hoffman's posts on LinkedIn and tune into his podcast, so I'm familiar with his style and like how he explains different concepts or gives anecdotes from his own entrepreneurial pursuits. This book is great for anyone looking to sharpen their abilities and prepare themselves to be better at anything they do, whether a start-up or any other professional pursuit.
2 people found this helpful
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Reviewed in the United States on April 23, 2012
I would recommend this book to just about anyone. My goal was to learn more about using social media for networking. I learned some things in that space but this book is more broad. It focuses on networking building generally, with social media being a channel. It also challenges readers to continually network and to do it in an intelligent fashion. Whereas other books cover a similar topic, this book has "street cred" due to Mr. Hoffman's background. This includes his involvement in PayPal, starting LinkedIn and in VC investing.
His book also has a heavy emphasis on various sociology studies. So it's not just some informal stories that the author experienced in his career. It's backed up by research. The case studies described throughout the book are about people and companies that we've all heard of. It makes it very inspirational to learn about the persistence that so many successful people had in building their start-ups. Finally, this book was written with great heart and passion. I appreciate the authors taking the time to write it.
2 people found this helpful
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Reviewed in the United States on April 19, 2014
If you are contemplating whether or not to buy this book, I recommend reading the following two reviews: Amanda Lucia's Think & act like you're running a start-up 2/17/12 and Joanne McDonald's Refreshing Career book.....2/14/12
Aside from:
*Develop a competitive advantage taking into account the realities of the market
*Get better at what you do. Adapt. Evolve
*Pursue opportunities
*Take intelligent risks
...I thought that a perfect distillation of the book is the title of Chapter 7: Who You Know is What You Know.
There is some chatter here at Amazon that this book comes up short. I'd say that might be possible for 1% of the population. Seriously, if you apply Reid and Ben's lessons you will find more success than if you had not. Who will come up short are those who will not put in the effort and follow through.
There really is no segment of the population over the age of sixteen who will not benefit from this book.
2 people found this helpful
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IF YOU FAIL TO ADAPT; NO ONE IS GOING TO CATCH YOU WHEN YOU FALL
Reviewed in the United States on September 2, 2014
If this book does not wake the weary from slumber, I don't know what will. It is designed to shape the thinking of those engaged in what has shaped up to be a race in the workplace without a finish line. The prevailing quote is this:"IF YOU FAIL TO ADAPT; NO ONE IS GOING TO CATCH YOU WHEN YOU FALL
“The labor market in which we all work has been permanently altered. Forget what you thought you knew about the world of work. The rules have changed. “Ready aim, fire” has been replaced by “Aim, fire, aim, fire, aim, fire.” With change, come new opportunities as well as challenges. What is required is a new entrepreneurial mind-set…if you want to seize the new opportunities and meet the challenges of today’ fractured career landscape, you need to think and act like you are running a startup: your career…The world is changing. The amount of time you spend at any one job is shrinking. This means you need to be adapting all of the time….If you fail to adapt, no one is going to catch you when you fall.”~~ Reid Hoffman & Ben Casnocha-
“THE STARTUP IS YOU”
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It made the topic seem like less of a niche business subject (the way it ...
Reviewed in the United States on January 9, 2015
I thought this book offered a different and insightful take on the concept of entrepreneurialism. It made the topic seem like less of a niche business subject (the way it was treated in my MBA) and instead a vital skill to be developed to achieve success in today's employment marketplace. The book gives, what I believe to be, very relevant guidance and insight on the principles that were at the core of a few Silicon Valley success stories and how these same principles should apply to a career or a start-up in today's market environment. I also love the way the book offers these insights as a framework for guidance rather than a too prescriptive "how to" lesson.
3 people found this helpful
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Reviewed in the United States on December 1, 2014
I like the book for couple of reasons:
- Gives good tips to professionals as to how they can "advertise" themselves similar to any corporation to improve their professional career
- Written in more of a step by step guide which makes applying the principals easy.
I have seen benefits of applying principals from this book in the past few months.
Full disclosure: I am a huge fan of Ried Hoffman and have listened to most of his publically available material on the web.
5 people found this helpful
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Great job using entrepreneurial traits to succeed in the business world
Reviewed in the United States on April 5, 2012
Reid Hoffman (founder of LinkedIn) pens an intriguing perception of the American worker, whether a business-owner or the young gun trying to climb the ladder. His main focus is on always be looking for opportunities (not just when you're out of a job) and build a network. He stresses that networking doesn't need to be cheesy and fake, but a small network of strong connections will make finding opportunities much easier and also will bear better returns. He gives tips on how to better use LinkedIn, which many people don't know what to do with it but put their picture and work experience. He guarantees it a perfect breeding ground to begin a great career.
Great and easy read as well as intriguing.
2 people found this helpful
Reviewed in the United States on April 22, 2012
Reid Hoffman and Ben Casnocha nail it. Introductions from a trusted source matter. Leverage your strong connections to receive introductions to your weaker connections. Weaker connections are your real links. They run in different circles and hear about things you and your contacts never would.
This is a compelling book with real-life grabber stories, examples, and actions! This book is not about finding a job. It is about how to run your life, have a great time, expand your referral network, and recognize your life is in permanent beta.
3 people found this helpful
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Reviewed in the United States on June 23, 2021
Would recommend this book to everyone... these days more than ever. Hope to implement and be in a different place this time next year.
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great book, a must-read for any entrepreneur starting a ...
Reviewed in the United States on May 2, 2018
great book, a must-read for any entrepreneur starting a new business. one important fact I learned from this book (long story short) sometimes you compete better in different environments, you just have to find out where you excel.
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Be an entrepreneur or be disrupted
Reviewed in the United States on July 5, 2019
Not only big companies but individual's careers are being disrupted by this new information-based fast changing world. Being aware of it, accepting there are no longer safe professional paths to follow is the most prudent posture any professional should have. Not being an entrepreneur may not be an option.
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Reviewed in the United States on November 16, 2012
Reid is right on in teaching how to have an attitude of working for yourself, rather than a typical "employee" attitude. His philosophy of approaching work as your own company, "YOU," will go a long way in helping people looking for work or those who are dissatisfied with their career. It is really up to us to take the situation in control and manage our own lives, including work!
3 people found this helpful
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Reviewed in the United States on April 29, 2013
I never thought this book is going to have such a profound effect in my life. While it takes the tone of a self-help book, what makes it stand out, are it's great relevant and contemporary examples. Taking leaves out of his personal network made the arguments even stronger. Last but not least, his ABZ planning theory is so apt in today's world. Work on a plan A, plan for an alternate plan (plan B) and when every thing fails, plan Z is the ultimate fall back option. It is pointless to have any other plan. Through and through easy reading, compelling narrative and a masterpiece worthy of sharing the space with other great masters.
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Reviewed in the United States on June 7, 2018
very good book, for somehow i have been pospoining the reading of this book, but once i started i couldn let go, thank you!
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Reviewed in the United States on December 26, 2020
Muy buen libro, te hace reflexionar de cómo tener una visión más amplia sobre tu carrera.
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Puts you in control of your own career and defining who you are
Reviewed in the United States on May 26, 2012
Lots of practical, real-life tips to help you market yourself and stop letting others define who you are. This should be a must read for anyone wanting to achieve more in their career or be true to who they really are! I've helped lead several start-ups within corporate settings and wish I'd had this book much earlier in my career to help me better establish my own brand and not become what I was doing at the time. This book helps put you in control of your own career and defining who you are as a person and as a professional.
4 people found this helpful
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Reviewed in the United States on May 21, 2017
I recommend this book to my clients and people I meet who are not sure how to transition into a new career or a career for the first time. Those who read it all told me it helped give them clarity, as it did for me, and they themselves recommend it to others. This is a great resource.
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Timely topic, comprehensive and very well written
Reviewed in the United States on April 18, 2012
I have read and re-read this book a few times now, and believe that the authors have laid a clear path for managing one's career in the 'new' world of business.
This book is specially relevant for those in the US, where the job market has completely gone online, and individuals are successful only if they are super specialists. The title is very apt: Its you that matters, not the company, not the city and not the industry.
Unlike many other career books, in this book; each topic is addressed in detail, yet succinctly. Congratulations to the authors for a job well done!
2 people found this helpful
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Reviewed in the United States on May 13, 2013
I liked the read. I had heard a lot of the stories before in business classes and such but he has to write it as if the audience doesn't know all of those stories so I know why he did. It's a great read if you are interested in business or improving your career and your stuck to old ways of thinking that don't work anymore.
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Excellent book. Have read it twice so far
Reviewed in the United States on January 21, 2015
Excellent book. Have read it twice so far, and will certainly read it many more times in the future. This is an especially important read for young people, to point them in the right direction in their careers.
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prepare for the future, expand your network
Reviewed in the United States on August 21, 2014
Reid Hoffmann is the cofounder of LinkedIn, and Ben Casnocha is a much in demand public speaker.
When we were in caves we were all self employed entrepreneurs and now we adapt to the challenges of today's professional life, we need to rediscover our entrepreneurial instincts to find the start-up mind-sets and skills-sets needed to adapt to the future.
Like written in The Alliance of the same writers, they state that the traditional career path is gone, and employees have to take action in their own development, and to invest in themselves. They're hired on a performance based, short term contract that's perpetually up for renewal on both sides.
Three puzzle pieces inform your direction and competitive advantage, your assets, your aspirations and values and the market realities.
Plan A is your current work, plan B is new work when it is time to pivot, to change either your goal or your route when plan A isn't working - or a new opportunity arrives, or when the pivot isn't voluntarily - and plan Z is the fallback position.
In my career I always invested in myself, I learned by doing, and took up education in the evening and weekends when I wanted to be a manager, then I earned an MBA and became a senior advisor. Organizational change made me pivot involuntarily and bankruptcy of my next employer due to the financial crises, brought my plans to a temporary hold. I'm back to square one redesigning my competitive advantage and aspirations against today's market realities.
I started a personal blog and began developing a public reputation and public e-portfolio of work that's not tied to my former employers.
The one thing I hardly did, was to build a professional network to help me navigate the world, as a solo game player I loose out to the team. I will need the help and support of others to accelerate my career, or I my case getting it back on steam. Research shows that "weak ties", people you don't see or speak to very much, may have information you don't have access to, and therefore the breadth and reach of your network is also valuable to you. In today's world it's all about the second- and third-degree connections.
Reid explains the sense behind his LinkedIn, easy to connect, easy to find someone or have yourself introduced just one or two steps away, join groups of interest, but beware of the etiquette. Give before asking, try to add value with information or be interested in the person behind the contact, keep in touch - with birthdays, job celebrations, updates, likes and comments - if they have something to give back they think of their most recent contacts. Look for quality contacts, meet-up with friends of friends, and serendipitous events can lead to opportunities that can excel your career.
Accurately assess the level of risk both personal and situational like entrepreneurs do on a daily basis. I wasn't prepared after seventeen years in a steady job, to get the pink slip, and five years later again up against a volatile market that had changed dramatically, but I will survive. If it doesn't end up in my favor then I go to plan B with plan Z as fallback. For me the risks are not so high, I have no spouse, children or a mortgage, yet with some money in the bank, I can say yes to many opportunities, and expand my network.
My next step is to expand my network.
4 people found this helpful
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Get busy learning, or get busy sitting on the sidelines
Reviewed in the United States on February 19, 2012
Even as someone who has committed to an academic biomedical path for the foreseeable future, who you might not expect to be within the book's intended audience, I found the material in this book to be quite useful. It is strongest in discussing how to develop mutually enriching relationships and how to tap into the resources of your network to help achieve your goals. This is unsurprising because Reid started one of the most robust online social networks, and Ben, as evidenced by his blog and connections, is a networking maven. So, I'd recommend it especially to people who want to improve in these areas. I'd also recommend it to people who are somewhat skeptical that networking matters, because this book might very well help convince you that it does.
Here are a few of the other particularly interesting themes:
1) In part of one chapter they discuss the idea of an internal review, wherein you tally up your hard assets (e.g., cash, holdings) as well as your soft assets (e.g., skills, experiences, and connections). For the soft assets, this involves the use of a sort of "Bayesian evidence", which means that you must not only consider the evidence that you are strong in an area but also the evidence that you are weak in it. Now, just like a company doesn't tell its competitors what its weak points are, you probably wouldn't want to tell a potential employer that you are weak in an area. But, it is useful to be honest with yourself about your relative strengths and weaknesses, because it can help you allocate your personal investments in more optimal ways. This is a topic in which their "think of your career like an entrepreneur thinks of his/her company" analogy has tremendous power.
2) The book devotes some time to arguing against the idea that you have a true self with one true passion, which you need to devote time and energy to "discovering". In reality we all have many selves, many possible selves, many possible passions, and many possible routes to achieve our aspirations. Ben and Reid tap into this framework in their explanation of the "almost ready, aim, fire, aim, fire" career strategy. They discuss how the most useful way to learn whether you like something is not to think about it but to simply try it, in as low cost of a way as possible. This reminded me of both Charlie Hoehn's "Recession Proof Graduate" and Cal Newport's "Career Craftsman Manifesto." The strategy espoused in this book relates to both of those strategies in a complementary way.
3) One thing that you will notice when reading the book is that it often references LinkedIn. (Just to be clear, this isn't *all* that common--using the wonderful Kindle search application and filtering out the times where Reid is discussing his own career, I count 24 such instances.) Some might see this as "propaganda", but I actually liked it and found it useful. There is a trade-off between being giving abstract advice, which could potentially be relevant for decades but is more difficult to know how to implement, and giving actionable advice, which has a shorter shelf-life but is easier to know how to employ. Much of the advice in this book is on the abstract side, but the references to LinkedIn (as well as to other contemporary tools like Twitter and Facebook) help ground the book's advice in today's real world.
8 people found this helpful
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A must read for anyone interested in changing their career
Reviewed in the United States on January 11, 2014
This is not in the traditional sense a self help book but draws on the strong correlation between the mindset/processes a startup entrepreneur goes through as compared to your own career. I admire that both Reid and Ben have drawn on recent anecdotes of successful people and companies as examples of how to reach your potential career goals. I also like that they don't proclaim that following the book will equate to success but highlight the uncanny correlation that does exist with a successful entrepreneur vs. being successful in your career (without having to do a startup)
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Reviewed in the United States on January 4, 2017
Invest in yourself. This book will help you. Have faith. This book helps you along the way
One person found this helpful
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I would highly recommend this book
Reviewed in the United States on December 4, 2016
This book is exactly what I needed to hear right now. It gives practical advice on how to navigate the job market in today's climate. The old rules are no longer in play and are no longer relevant. It's important to adapt if you want to succeed. I would highly recommend this book.
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Reviewed in the United States on December 31, 2013
The recipient of the book was very pleased even though he already had it.
Said he was keeping it to give to a friend because it was an essential book to read for anyone contemplating starting a business.
Highly recommended.
One person found this helpful
Reviewed in the United States on January 21, 2013
If you are tired of your laziness, complacency and need some guidance in really cultivating your career, GET THIS BOOK! This book is excellent and it is an easy read.
2 people found this helpful
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Reviewed in the United States on July 19, 2014
Well written, good messege. Pleasantly surprised as how easy it was read. Good advice without becoming stuffy or condescending. A good read for anyone, but especially for those of us just starting out.
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Reviewed in the United States on June 18, 2013
This book is a jump start, the CPR for anyone in todays' work force. My husband and I pick it up from room to room. Terrific read - has been highly recommended to new graduates by us. Thank you Mr. Hoffman.
One person found this helpful
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I love LInkedIn so I went in with high expectations and ...
Reviewed in the United States on January 10, 2015
I love LInkedIn so I went in with high expectations and wasn't disappointed. Fast paced, easy to read and have recommended to friends.
One person found this helpful
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Reviewed in the United States on February 25, 2013
If you are at a cross road sin your career and cant decide which direction you want to go regarding starting your own company or going to another industry etc,etc,... This is a good read.
One person found this helpful
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Reviewed in the United States on September 14, 2017
Great insight to the mindset you need and effective tactics to employ. But you have to actually put them into use.
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Those who continuously reinvent themselves find the most opportunities for success in life.
Reviewed in the United States on May 12, 2016
An in-depth profile on the changing job market and how to position yourself for career success.
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I always refer to this book when I talk about Career Development
Reviewed in the United States on May 4, 2013
This is a must read for anyone that is interested in her/his career or give advices about Career Development in the context of the years to come.
I will let a presentation tell you more about this book:
[...]
One person found this helpful
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It's not a job hunting manual, it's a philosophy of life
Reviewed in the United States on February 14, 2012
I've read my fair share of career books. While each takes its own angle on the whole "job" thing, I find that oftentimes I get most annoyed in the section where authors - typically, at least - say "OK now, the first thing you need to do is follow your passion!" Luckily, this book takes an entirely different approach.
In the start-up of you, Reid Hoffman and Ben Casnocha give a framework for how to think about your career. This framework, obviously, is adapted from the start-up world. The strategies that start-ups use to survive can also be used for individuals to survive (especially given the current state of our economy). And, because of this framework, the question isn't "what do you really, with all of your heart, want to do?" (which I appreciate, because how many people really have a good answer to that question?) The questions are: what are you good at? What resources do you have at your disposal (could be money, connections, location, etc)? What are the needs in the market? These are the same questions that start-ups must ask as they get going and pivot as needed.
I actually used these questions when I myself was looking for a job. Rather than staring at my computer screen thinking "hmmmmm maybe I could be a botanist?" I made lists of people I knew, their positions and their companies, and worked from there. This helped me map out my network and see what resources I had at my disposal, people-wise.
But these aren't just strategies for how to survive, they're strategies for how to thrive. Each chapter contains numerous stories of ultra-successful people from SIlicon Valley and how they used an entrepreneurial attitude to get where they are. And I'll give you a hint: none of them applied to jobs through Craigslist.
13 people found this helpful
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Reviewed in the United States on December 25, 2015
Great deal and product and service.