Jeffrey R's Jeff Lerner Review
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Jeffrey R's Review
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Audible Audiobook – Unabridged
Reid Hoffman (Author, Narrator), Chris Yeh (Author, Narrator), Bill Gates - foreword (Author), & 1 more
4.5 out of 5 stars
with a preface from Bill Gates
LinkedIn co-founder famous investor as well as host of award-winning Masters of Scale podcast shares the secrets of creating and scaling hugely profitable businesses.
Who among entrepreneurs or founders would not want to create one of the following Amazon, Facebook, or Airbnb? However, those who manage to achieve this are extremely uncommon. What's the distinction between the startups that are disrupted and then disappear from those which grow to become global players? The answer lies in blitzscaling: an array of methods to scale up at an incredible rate that blows competitors out the water.
The aim of blitzscaling isn't to move from one to zero but between one and one billion as fast as feasible. If you are growing at a rapid speed, achieving the next level will require different strategies from the ones which brought your to the point you're at now. In a book based on their well-known class taught at Stanford Business School, Hoffman and Yeh explain how to manage the required shifts and face the unique challenges that occur in every stage of the company's lifecycle for example the need to develop business models that ignite and maintaining unstoppable growth as well as strategies for managing and hiring the work that the founding person plays and the company's structure must change as the company matures and many more.
If your company employs 10, or 10,000 employees, Blitzscaling is the key strategy for success in a market where speed is the sole advantage in competition that counts.
Blitzscaling: Creating Massively Valuable Companies
Reviewed in the United States on January 18, 2019
Blitzscaling, The Lightning-Fast Path To Building Massively Valuable Companies, by Reid Hoffman and Chris Yeh, is a compelling read whose thesis states if a company has access to ample capital and the potential opportunity to capture most or all of a market, it should prioritize growth speed over efficiency, and accept, even ignore the inefficiencies and non-life-threatening fires that come along with it.
Blitzscaling is a counterintuitive strategy that goes against many classic old-school business techniques as you need to accept operating inefficiencies and uncertainties in exchange for speed. “When a market is up for grabs, the risk isn’t inefficiency – the risk is playing it too safe. If you win, efficiency isn’t that important; if you lose, efficiency is completely irrelevant.”
The book discusses many of the most well-known, fastest growing and currently most valuable companies, including: Airbnb, Alibaba, Amazon, Apple, Dropbox, Facebook, Google, LinkedIn/Microsoft, Netflix, PayPal, Uber and others. A couple years ago when Uber was raising money at a $60 billion private valuation, it may have been difficult to understand the astronomical valuation, but Blitzscaling presents a solid argument for it. If Uber uses inexpensive capital to subsidize both sides of the market when it enters a new city, it has a substantially stronger likelihood of quickly capturing significant share. Uber has a chicken and egg scenario as both sides of the market need to be built simultaneously for Uber to be successful. Uber needs to recruiter drivers to ‘supply’ rides, needs to acquire customers (‘demand’ for rides). By utilizing economical capital to subsidize drivers (paying drivers a higher percentage or bonuses as additional incentives to join the platform) and subsidizing passengers (with cheaper rides to incentivize them to try the new platform), Uber achieves massive momentum from dual-sided network effects.
The story of Airbnb is fascinating, and an area that can easily be overlooked is how customer-obsessed they were from the very beginning. “Paul Graham, the cofounder of Y Combinator, wrote a famous essay in which he advised entrepreneurs to do things that don’t scale.” This advice may seem counterintuitive (especially in a book about Blitzscaling), but it is vital to developing an optimal product. When your business is small you want to can into a customer’s complete experience to understand everything the customer thinks and desires. Airbnb realized that listings are more successful if they are accompanied by professional photographs, so founders Brian Chesky and Joe Gebbia, in the beginning knocked on customer’s doors to photograph their homes. Obviously, the founders could not personally scale to photograph all Airbnb listings, but it allowed them to truly get to know and understand their customers (listen to Brian Chesky’s fantastic talk on Reid Hoffman’s Master of Scale podcast titled Handcrafted. Their Obama O’s and Captain McCain’s were brilliant gorilla fundraises and the 11-star experience demonstrates their obsession with customer experience).
Possibly the company to most successfully implement Blitzscaling (although the term did not exist at the time) is Amazon. Amazon’s substantial access to capital through inexpensive public funds as well as generated revenue allowed it to build out its massive infrastructure and best-in-class fulfillment systems. Throughout the years, Amazon was constantly criticized for not consistently showing ‘Wall Street profits’ while it utilized these inexpensive funds to subsidize its distribution and logistics expenses, as well as the fees it charged third-party sellers, to capture an astonishing portion of US online market sales. Currently about fifty cents of every new dollar online is spent on the Amazon platform. In addition, due to this market dominance, Amazon continually recaptures these earlier subsidized dollars by squeezing the margins of third party resellers (who, in aggregate, account for more sales on the Amazon platform than goods sold directly by Amazon). Ten years ago, third-party sellers paid less than 20% of aggregate sales in fees to Amazon. Whether third-party sellers knew it or not, Amazon was subsidizing their expenses to capture dominant market share of the massive overall online retail category. Every year Amazon raises fees to third-party sellers, squeezing their margins and redistributing it back to Amazon. Currently third party sellers pay 40% of aggregate sales in fees to Amazon, but this would not have been possible without the successful Blitzscaling done by Amazon years ago.
If you like Blitzscaling, The Lightning-Fast Path To Building Massively Valuable Companies, I highly recommend checking out Reid Hoffman’s Masters of Scale podcast which I personally look forward to listening to every week. Blitzscaling is difficult to implement, and the likelihood of failure far exceeds success, however this risk is compensated for by the massive rewards that can be achieved from its success.
6 people found this helpful
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Must read for those in this world
Reviewed in the United States on October 29, 2018
I'd bet almost everyone senior in Silicon Valley has come across Reid in their career. He's an indispensable member of the ecosystem as investor, operator, mentor, and thought leader. This book shares his gathered wisdom on the scaling of hypergrowth organizations in a fast-changing present to win the future. Not only essential reading for startup execs, but also for general business folks who need to grapple w/the role of technology disrupting their business.
7 people found this helpful
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Must read prior to investing or starting a company
Reviewed in the United States on October 22, 2018
If you ever want to invest in or launch a startup that intends to raise money from a venture capital firm some day, then you must read this book. It lays out in plain english the characteristics of companies that venture capital firms care about most. Not every company can or should Blitzscale as it is defined in this book. But every company can benefit from the framework in the book that breaks down the 7 attributes of highly scalable companies. It is Reid Hoffman's investment philosophy captured in book form and you can buy it with a $20 bill and still have money left over for coffee. Amazing.
4 people found this helpful
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Valuable insights from a couple of guys who know what they are talking about
Reviewed in the United States on October 26, 2018
As an entrepreneur in the making, I appreciate the opportunity to hear or read about the experiences of people who have built successful companies. In this book, the authors share a ton of valuable information. From a path forward when growing rapidly to stories of several entrepreneurs who have walked down the Blizcaling path. The stories about successes and failures are equally important to me because both teach lessons I can use to shape my own company.
This is the kind of book you read several times because every time you'll take something new from it depending on what stage you are at building your own company.
2 people found this helpful
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Well Written Book About Ideas That Might Not Be For You
Reviewed in the United States on July 1, 2019
Not as breathless as I expected, Blitzscaling is about a specific set of tactics that are not appropriate for every startup, and definitely not accessible to every startup ecosystem. As an example, it is unlikely that a startup in Connecticut or Boston would have access to the funding levels this book's tactics require.
However, it is worth knowing that this strategy exists and is being attempted by companies in Silicon Valley and perhaps New York & China.
One person found this helpful
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Phenomenal book for its intended scope
Reviewed in the United States on December 26, 2019
So this book is basically meant for high-growth potential tech companies. It's wrong to map the thesis of this book onto a broad set of industries. It's not a book about management, for instance. It's about how strong first-mover advantage is in the tech industry - namely in industries with network effects. Reid uses his companies (PayPal and subsequently LinkedIn) as examples, but I think his personal history biases most of the book. There are counterexamples in some of the things he's saying (for instance; he never touches on how Apple would set out to perfect their product before releasing it). Reid's thesis is much more in line with Facebook's "move fast and break things" motto.
Still a phenomenal quick, easy read. I'm just worried about how niche a lot of the advice is.
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One of the best books i've read on about business
Reviewed in the United States on November 7, 2019
This book is amazing. The guy who wrote it is extremely smart. I highly recommend it. It basically discusses how modern companies are "blitzscaling" aka growing as fast as possible, prioritizing growth speed over profitability. The idea is that companies should grow fast, dominate a category, and then find an ancillary way to make money. For example Facebook is a massive social network that makes money off advertising. Google is a massive search engine, also makes money off advertising (and other products). If you're interested in creative business, I think you'll love this. I gifted it to a coworker who is also really enjoying it.
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I'd read this over and over again.
Reviewed in the United States on October 11, 2021
Entrepreneurship and building a business from scratch is Herculean and this is one of the reasons many businesses fail. They reach a tipping point and fail to scale, and so, remain stuck or fold up. The ideas and truths shared in this book is one I have applied and continue to apply, and I have seen results only blitzscaling can make possible for any business. I'd recommend this to everyone who runs a business or plans to run one, and who intends that this business would reach certain heights.
One person found this helpful
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Very good book about high growth entrepreneurship
Reviewed in the United States on October 14, 2018
Very good book about how companies grow like crazy with Venture Capital money. Has interesting stories drawn from the Masters of Scale podcast.
3 people found this helpful
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Reviewed in the United States on April 22, 2019
As with all of Reid's books, he does a fantastic job of taking complex ideas and presenting in easily understandable terms. Blitzscaling does a great job of using stories to demonstrate key ideas, strategies, and common pitfalls of companies that have successfully obliterated into behemoths of their respective industry,
If your business has had sustained growth and you're willing to take some (not so) calculated risks, definitely read Blitzscaling
Very informative and a must for organizations trying to innovate and scale fast
Reviewed in the United States on November 7, 2019
Many examples to help you realize how your culture needs to change for rapid growth and market share, along with Product-Market-Fit guidance. Highly recommend for any organization trying to capture market share with new product innovation... especially if you are in an company that has been around for 20+ years and trying to modernize into an agile organization.
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Great insight to the different stages of a rapidly growing company.
Reviewed in the United States on November 23, 2018
Companies that wish to blitzscale need to understand and be comfortable with the chaos that occurs in the early stages. As Reed says, a startup is like jumping off a cliff and assembling the plane on the way down. The default scenario is death.
One person found this helpful
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Reviewed in the United States on November 26, 2018
Most of what blitzscaling is seems like hyper capitalization of an opening in the market. However, the many examples and discussion of key ingredients does give an operator some beneficial guidance. Equally important, it is better to spend your precious time going after that opening than a me too business.
One person found this helpful
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For anyone who wants to understand how to scale and compete in the 21st Century.
Reviewed in the United States on July 26, 2019
Hoffman and Yeh provide an engaging and thought provoking treatment of one of the "secrets" for competing in the 21st Century. What makes this book different is that it is written by authors with a demonstrated track record of success in building successful companies and who also possess that rare ability to reflect upon their experience and codify it for others. The frameworks and techniques offered in this book provide ample detail for application in many different industries. In addition, the authors provide thoughtful reflections about Blitzscaling and the necessary moral alacrity to do it responsibly.
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Great reference book esp for entrepreneurs
Reviewed in the United States on January 14, 2019
Very well written book which can easily be referenced by anyone who intends to blitz scale their business. There are great references and I wile highly recommend it to everyone
2 people found this helpful
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Reviewed in the United States on October 31, 2021
This book is excellent for those that want to take advantage of an ever-changing world and economy. Whether you are looking to Blitzscale a company yourself or join one, I believe Chris and Reid give valuable insights in how to frame your mindset.
One person found this helpful
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Reviewed in the United States on October 17, 2020
From the moment I started reading the first page of Blitzscaling, I felt my adrenalin and desire to scale our business fast and furious. The idea of moving fast, breaking things and scaling the business to listen/learn and pivot if great advice for any business. This is not advice just for start-ups but maybe even more so for global organizations. Do not be afraid of scaling fast, listening to customers and taking feedback to reinvent. For entrepreneurs and intrapreneurs alike. Highly recommend if you want an injection of nitrous into scaling your mindset.
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Reviewed in the United States on February 6, 2019
One of the most comprehensive and insightful books on startups and early stage businesses
One person found this helpful
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Reviewed in the United States on April 9, 2021
This book was a fantastic guide, how to blitz scale your company; it's a term that is the story that happened with large Bussiness in the world.
I've lived many things written in the book, and many others that I will live, now with some knowledge.
One person found this helpful
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Reviewed in the United States on November 3, 2021
If your in any fast-moving business, especially SaaS and Tech, this should be required for all. Great examples, great core lessons.
One person found this helpful
Reviewed in the United States on January 1, 2019
Bought 2 one for my boss!
2 people found this helpful
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Well put together, easy to follow
Reviewed in the United States on November 3, 2018
This is a very well put together, easy to follow insight on how to get your business from the ground to the people! I can’t wait to put these strategies into play!
One person found this helpful
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Arturo Gabriel Burbano Alarcon
How and when to scale at a faster pace.
Reviewed in the United States on April 20, 2019
This book focuses on three changes companies should do to scale at a faster pace. Business model, Strategy and Management. Reid also considers other types of scaling depending onthe stage of your start-up.
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Reviewed in the United States on July 7, 2020
Provides detailed information of companies that experienced Blitzscaling with success. Or didn’t. Gives methodology to perform the right process in a project you are developing. Probably it’s not for all companies or moments of companies but provides input to plan and execute improvements.
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Great advice on how to scale your startup
Reviewed in the United States on May 9, 2019
Great book on how to take your company to the next level. Reid Hoffman provides models and real life examples that demonstrate how the models work.
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Reviewed in the United States on November 19, 2020
Generally helpful. Not super technical or advanced, but generally helpful. A lot of great insights from a great mind, im glad I read this book and I'm glad it was written.
One person found this helpful
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Reviewed in the United States on December 5, 2018
Fantastic book that goes hand in hand with the podcast “Masters of Scale.” Must read for entrepreneurs who want to think big.
One person found this helpful
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Reviewed in the United States on December 22, 2018
The basics used by ultra fast growth companies. A good look at when and when not to use explosive growth strategy
One person found this helpful
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Reviewed in the United States on August 25, 2019
A lot of great advice in here, plus some overall understanding of how some of the biggest companies today have been built and the decisions they made to get there.
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Reviewed in the United States on May 26, 2019
A new perspective, but very rapid scaling it is not for me, I suppose.
From the United States
Best business book I ever read
Reviewed in the United States on February 23, 2022
This book changed the way people think about growth companies
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Reviewed in the United States on April 24, 2020
Great book to be align with the networked era. Good real examples and clear structure to apply in the e business context
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Reviewed in the United States on July 1, 2020
I bought a used book and it works just fine. Very nice contents.
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Reviewed in the United States on November 4, 2018
I highly recommend this book; Reid and his team have identified key insights to grow companies. congratulations on the amazing work.
One person found this helpful
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Reviewed in the United States on November 3, 2018
Best book on scaling so far! Excellent for any startup no matter your goals. Well executed and easy to follow.
2 people found this helpful
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Reviewed in the United States on March 10, 2019
I really love this book. It made me understand where I can compete and where not. Buy the book, it is worth every penny.
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Reviewed in the United States on April 7, 2019
Highly recommended for anyone in the startup space. This book gives you critical information on how to scale your startup.
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Clear Operating Instructions for Success
Reviewed in the United States on September 6, 2019
As a Blitzscaling entrepreneur, this good is a brilliant guide to the road ahead. It is packed with useful perspective and stories that are easy to relate to.
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Reviewed in the United States on February 12, 2020
Great read for entrepreneurs. The book is a good tool to ask yourself the right strategic questions of when, how and why your company is ready (or not) to blitzscale.
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Provides lots of food for thought
Reviewed in the United States on June 3, 2019
I use parts of this book to help brainstorm for how I want to grow my business. Great book to skim through. Glad I bought it.