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Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business Paperback – January 22, 2021

by Tom Stimson (Author)

4.9 out of 5 stars

35 ratings

What can you do with greater demand for your products and services than you are able to manage? Demand: What to do Create a more efficient sales funnel So you Can Refuse to turn down better Business is the small-business owner or solo entrepreneur's manual to increase sales without losing sight of the other aspects of their job. The author Tom Stimson distills the essence of digital marketing into simple phrases and steps that can be easily followed with zero wasted effort. Learn how to successfully connect with the most sought-after clients, place them in the right state of mind to cooperate with you and then trigger their accumulated desire for your products and products and services. Your task is to select the right customers and the work that is most suitable for your requirements, budget capacity, and taste.

Bill Lee

5.0 out of 5 stars

Not perfect, but 5 stars for its strengths

Reviewed in the United States on February 2, 2021

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Demand isn’t a perfect book but its strengths warrant a 5-star review. Tom (full disclosure, he and I have been part of a small business mastermind group for a few years) writes from the perspective not of an expert who’s lecturing us, but a small businessman who’s teaching us from experience—both hard and successful. He thinks deeply, beyond the cliches and so-called “best practices” so common in “Marketing.” In the process he’s pulled off a bit of miracle—the book is quite comprehensive, yet he manages to pack it into less than 150 pages.

As I started reading it, I quickly transitioned from “expert reviewer” to student myself—and learned a lot. He has a particular knack, at least in my case, for knowing the "obvious” things that I’d been overlooking. That, of course, is because he’s done so himself. Highly recommended for any leader of a small business or non-profit, especially if you’re overwhelmed by all the marketing noise out there.

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Jordan G

5.0 out of 5 stars

I decided that I did not need my marketing team anymore, and you will too.

Reviewed in the United States on February 22, 2021

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I had spent thousands and tens and even hundreds of thousands of dollars on marketing before I read Tom‘s book, Tom was able to put digital marketing into a perspective and a strategic plan that makes more sense than my marketing team ever portrayed.

I constantly was asking my team for a strategy on how we were going to reach the people that we needed to, and they said that we already had one. Demand, taught me that we never actually did. We had a semi-intelligent idea but no actual strategy. This book plays out not only the strategy, but the steps and how to execute on each one.

I would’ve paid 10 times or more for this book and I did.

Thank you Tom it is excellent.

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Wendy Baxter

5.0 out of 5 stars

Concise, step by step and h

Reviewed in the United States on February 5, 2021

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This book is perfect for the small businesses in the event industry. The pandemic hit this industry below the belt. Here is a step by step to getting back up and climbing the stairs of what the industry now going to be. You may not know what is at the top, but you at least know the first steps to getting there. This concise and easy to read, not preaching, not lecturing guide helps get those steps done. I would recommend for any small business/ entrepreneur to read and just get started to the new future waiting for you.

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Dave Jensen | Encompass Event Group

5.0 out of 5 stars

The perfect step-by-step guide for marketers and non-marketers alike!

Reviewed in the United States on January 31, 2021

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Tom Stimson has created the perfect step-by-step guide for marketers and non-marketers alike! The story-based, real world strategies in this book are easy for busy owners to understand, implement, and eventually simply oversee. Best of all, if you’re already familiar with Tom’s strategies, the clear processes in this book will begin creating intentional outcomes in no time.

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Floyd Dillman

5.0 out of 5 stars

Just Read This

Reviewed in the United States on March 19, 2021

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Tom Stimson is an industry leader and a really astute observer of what works and what doesn't. And this book distills his decades of business knowledge and human behavior in a way that even the most resistant business owner can hear. Buying this and giving his recommendations a try could be the best investment a business owner could make this year.

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Tina Luppino

5.0 out of 5 stars

Efficient & Effective Marketing with Intention

Reviewed in the United States on May 16, 2021

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Having been in the hunt for a new marketing approach, I was drawn to reading "Demand". This book is a concise guide and is direct on providing a new approach to a marketing and sales plan. It gives hints on everything from writing better SEO to blogs to building trust and positioning your company as the go-to resource in any industry!! I would highly recommend this to anyone looking to the most logical way to build a better group of buyers to pick your ideal clients from.

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Adam McCarthy

5.0 out of 5 stars

Worth every minute of reading!

Reviewed in the United States on April 21, 2021

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This is a great book to read if you are involved in generating revenue for a small B2B organization. Many marketing books focus on B2C or large, complex marketing campaigns. This book helped us see how we, as a boutique and creative B2B provider, can change our marketing tactics and targets for much more productive results.

The ideas shared in this book are directly actionable to small teams and I would highly recommend it.

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Bob B

5.0 out of 5 stars

Your step by step guide to Marketing and why you need it!

Reviewed in the United States on February 24, 2021

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It’s never the best idea that wins, but the best marketed idea that wins. Tom provides clear and simple instructions in an interesting and easy to read story format. You want to read more to see what happens next, all the while you are learning how to create an effective marketing strategy.

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Jeff Cech

5.0 out of 5 stars

Demand more from your sales funnel!

Reviewed in the United States on February 2, 2021

This concise how-to book is rich with timely, clear, actionable steps, that will help every business owner / manager launch the crucial digital marketing efforts that will optimize their sales funnel.

Tom Stimson’s latest book--Demand --addresses the broad range of digital marketing topics (search optimization, lead magnets, blogging, calls to action, and many others) in a thoughtful way that leans into real-world examples but also includes enough theory so readers can make it their own. Stimson communicates these important lessons in a memorable story form that informs and encourages.

While it’s easy to avoid the marketing that will keep your sales funnel full of the right prospects, Stimson makes the solid case that all well-run businesses need to be more intentional about their marketing to set the stage for growth, better clients and better margins.

Stimson’s experience and credibility spring from decades as a serial entrepreneur and successful business manager. I found it essential reading and highly recommend.

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