Jeff Lerner | The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
What if charisma could be taught?
The charisma myth refers to the belief that charisma is an inherent quality. You either have it (Bill Clinton or Steve Jobs), or you don’t. As Olivia Fox Cabane shows, this is simply false. Anyone can learn and master charismatic behaviors.
Cabane uses techniques she developed originally for Harvard and MIT to break down charisma into its components. You don't have to change your personality to become more charismatic. It's all about incorporating specific practices that complement your personality.
The Charisma Myth teaches you how to be more influential, persuasive, and inspiring.
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